The URL takes you to a splash page with a selection of Google products that can be helpful to the typical college student. These products include; Gmail, Google Talk, SMS, Maps, Toolbar, Scholar and Picasa.
Since Google Talk is fairly new, one must assume the page is fairly new. I did a search at Google for "college life by Google" and came up with zero results, an other sign this page is fairly new.
You spend your life dealing with information. A lot of it is academic, a lot more is personal, it all matters, and you can probably use better tools for handling it effectively. On this page, we’d like to introduce you to a few of them.
Update: As a note, I featured the thread here before WMW featured it on their homepage. I know this one was just a coincidence, it had to be.