Ask Jeeves Paid Ads Begin Showing

There has been lots of commotion about Ask Jeeves and the PPC Ads over the past year or so. We all know they started to do direct ads themselves, to supplement Google Ads. A Search Engine Watch Forum post reveals that you are beginning to show these ads in the Sponsored Results area. The image below shows the URLs of when I mouse over the Dell link (top URL) versus when I mouse over Circuit City link (bottom). The Dell link shows an Ask Jeeves url, whereas the Circuit City link shows a Google url for the search term DVD (and many others).

I did very few search, but most Ask Jeeves ads seem to be Dell sponsored.