If you didn't believe the rumors that Ask would start a PPC engine, you can believe the official associate press. It is very very true. And I am personally very excited to see what Ask Jeeves will be bringing to the table to innovate this market space. I was a bit disturbed by Agency.com's Chris Bowler being quoted as saying, "Ask Jeeves isn't presenting anything new: it's a copycat service," I am sure he was taken out of context. I believe it is just the opposite.
This is now live at http://sponsoredlistings.ask.com/