I had the privilege to review Mike Moran & Bill Hunts book, Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site and let me tell you this book is filled with so much valuable information. It is written incredibly well, it is organized in a fashion that is unique to the SEM book industry and it gives you information you might not get in other SEM books.
You can find my quote for the book here.
"Search Engine Marketing, Inc. is the ultimate source on how to implement a search marketing campaign. The book provides actionable instructions on topics from how to get the finances within your organization to how to make your pages rank well in search engines. Beyond that, the book explains conversion metrics and projecting your success. For anyone within a large organization, looking to make a difference with the corporate Web site; the book is a 'no-brainer.' For any professional SEO or SEM, the book is a must read. The manner in which Bill Hunt and Mike Moran organized the book is both unique and smart. Both Bill and Mike are also extremely professional public speakers on the topic of Search Marketing. I have been to dozens of search marketing conferences and I can honestly say, I am as impressed with this book as I am with their top presentations."
You can also order it at Amazon.