Hitwise Announced Keyword Intelligence

Jul 6, 2005 - 9:51 am 3 by
Filed Under Keyword Research

Last night I received a demo of a new product that Hitwise released this morning. The product is now available at http://www.keywordintelligence.com/.

Normally, I would not blog product promotions but this keyword research tool is (1) incredibly powerful and (2) very affordable. The press release is available and pdf with the features.

The three major components of the product at: (1) Search Term Suggestions - provides the most popular search term variations for any word (2) Industry Search Terms - provides the most popular search terms for over 160 industries (3) Search Term Portfolios - an easy to use tool to manage keyword lists

Basically, this is a lower end version of Hitwise's master products. It is an affordable, but rich data set of information which you can use for your clients. The data is superior to other keyword research tools because they can tell you two more important things than other products (might be more then two):

(1) The "Success Rate" which is basically the click through rate from the SERPs to the page. You can use this data to not only see which search terms are most popular, but which drive a larger number of clicks.

(2) "Industry Search Tool" provides a method for you to search for the most popular search terms within an industry. An excellent started for brainstorming.

The Portfolio is a great way to organize all this data and build personalized reports with "Volume" and "Success Rate" marks. Not only this, but you can compare different markets (US, UK, Australia, and so on). Very powerful and worth taking a look at.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: Bring Down Your Site to Raise Ranking?