Nacho started a new thread at Search Engine Watch Forums named SEM Industry Biggest Growing Pains. In that thread, he asks what is the Search Engine Marketing Industry's biggest growing pain?
So far a few well named industry folks chimed in, including Mikkel, Orion, IBrian and Danny Sullivan. Some feel that there really are no growing pains, some believe that SES has specific growing pains, others believe that the growing pains are about the unknown in this community.
I agree, the industry either has a bad reputation or a unknown but voodoo like reputation. There is simply so much misinformation out there about the industry, it is dangerous. Traffic Power and the BBB is a good step, in my opinion. But more needs to be done. I believe the root of the problem are the ways some of the SEO Companies behave. Join the discussion at Search Engine Watch Forums.