(1)
Google announced today at the Google Blog new shortcut to find movies within the Google index. All you need to do is prefix the movie name with "movie:" and it will bring back results and reviews. Google gives one example of a popular phrase used in the Matrix; so you can do a search on movie: red pill blue pill and it will bring back results for the matrix.
Also, if you want to check whats playing local, just search on movie: Suffern, NY, replace Suffern, NY with your city and state.
Gary has a nice write up on this at the SEW Blog and there is a thread at Search Engine Watch Forums.
