"AIR" - Affinity Index Ranking

Feb 11, 2005 - 11:12 am 0 by

Jason Dowdell gave me an exclusive on a new patent filed by Become.com named "AIR" - affinity index ranking. Jason tells me that its going to provide much better results because humans can identify certain sites / pages that are high in rich content and then the machine learning algorithm takes that feedback and scales. He goes on to explain that "they're able to add the human touch to their algo in a way that scales because they're in a specific vertical - none of the other engines can do that." I believe they actually call some of these online stores and then add them to a special "reservoir". Jason adds that "google / yahoo / msn use the random link method".

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Google

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Google Maps

Google Maps Suggest An Edit Flow Updated

Apr 12, 2024 - 7:11 am
Previous Story: John Glick (Yahoo) Joins Become.com