Can it be? PPC companies like Overture and Google will be stepping out the the auction style pricing models and offer flat rate pay per click prices? A ClickZ article named Yahoo!'s Overture Looks At Simpler Models to Court Advertisers says it is a possibility for Overture.
Overture is considering offering advertisers a flat-rate pricing model to make paid search simpler for small- and medium-sized businesses, according to Ted Meisel, president of Overture and SVP at Yahoo!