Flat Rate PPC Pricing

Nov 4, 2004 • 1:43 pm | comments (0) by twitter | Filed Under Pay Per Click Engines

Can it be? PPC companies like Overture and Google will be stepping out the the auction style pricing models and offer flat rate pay per click prices? A ClickZ article named Yahoo!'s Overture Looks At Simpler Models to Court Advertisers says it is a possibility for Overture.

Overture is considering offering advertisers a flat-rate pricing model to make paid search simpler for small- and medium-sized businesses, according to Ted Meisel, president of Overture and SVP at Yahoo!

I could not find any forum discussion on this topic yet, so I started a thread at Search Engine Watch Forums. In addition, Danny Sullivan blogged on this topic.

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