Flat Rate PPC Pricing

Nov 4, 2004 - 1:43 pm 0 by

Can it be? PPC companies like Overture and Google will be stepping out the the auction style pricing models and offer flat rate pay per click prices? A ClickZ article named Yahoo!'s Overture Looks At Simpler Models to Court Advertisers says it is a possibility for Overture.

Overture is considering offering advertisers a flat-rate pricing model to make paid search simpler for small- and medium-sized businesses, according to Ted Meisel, president of Overture and SVP at Yahoo!

I could not find any forum discussion on this topic yet, so I started a thread at Search Engine Watch Forums. In addition, Danny Sullivan blogged on this topic.


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