AdWords ROI Up: Conversion Rates, CTR, Costs Improved

Aug 11, 2004 - 1:19 pm 0 by
Filed Under Google Ads

There is forum discussion at a thread named AdWords Starting to Rock!, where people are talking about the overall improvements in the traffic they are getting from the ads. Moderator, SkiBum says "There is less traffic and in some cases sales or leads are down but the associated cost is down farther so the campaigns are performing better."

jp_css said "I have noticed a drastic change in Adwords conversions. Also, my Adsense CTR has gone up a few points on all of my sites thus making me more money all around."

There is also discussion about changes in Google's broad matching technology.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 9, 2026

Mar 9, 2026 - 10:00 am
Google

Google's Liz Reid On Progression Of Google AI Search

Mar 9, 2026 - 7:51 am
Google

Google Discover Follow Widget Home Card

Mar 9, 2026 - 7:41 am
Google

Google: Trending Posts & Discussions Added To What People Are Saying

Mar 9, 2026 - 7:31 am
Google Search Engine Optimization

Google Search Console BigQuery Exports Not Working?

Mar 9, 2026 - 7:21 am
Google Ads

Google Ads Sends Notices For European Union Political Ads

Mar 9, 2026 - 7:11 am
 
Previous Story: Google Uses Yahoo Groups for Google-Friends Newsletter