Managing Client Expectations in the SEO World

Jul 23, 2004 - 9:03 am 0 by
Filed Under SEM Companies

A thread at Cre8asite Forums named How do you prepare clients for reality of SEO? discusses the challenges associated with the education and reality of achieving success with a Web site venture. The topic creator says "They launched their site which is in a very competitive market, and wondered why they weren't on the top page."

The responses can in quick from some top notch search engine marketers.

Ammon Johns said: "I never assume that a client will know anything that I don't tell them. Even if they do know some of the things, a refresher is always useful so long as it is kept informative and interesting." That is probably the first mistake some SEO companies make.

Barry Weldford: "I always find it useful to look at how the competition is doing. Are there particular competitors who are doing better in the SERP's? If so how are they stronger than your client? One proviso before you do a lot of work is to remember that it takes a month or two for even Google, which is the fastest of the majors, to find and index your website." Without a competitive analysis how do you know what is needed to achieve success in your rankings? You need to set targets and do your best to meet them. Without targets that are reachable, there will always be problems.

As one member said "Educating the consumer can be a daunting task - especially when there are some uneducated website designers that still believe in Field of Dreams web site marketing - "If you build it, they will come"."

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: How To Post Threads in Forums