Alexa Rank Still Alive Despite Shutting Down

May 26, 2022 - 7:21 am 0 by


Despite formerly shutting down on May 1st and the web site saying it was retired, the backend APIs and tools seems to still work. Not that any of that matters for SEO but I found it interesting, nevertheless.

As a reminder, Amazon announced it was shutting Alexa on May 1st and it did, if you go to you see this notice. "We retired on May 1, 2022, after more than two decades of helping you find, reach, and convert your digital audience. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more."

Alexa Notice

But if you try to access the backend APIs to see a URL's Alexa rank, it still seems to work. I verified this myself on some tools and they do return a score.

A WebmasterWorld thread spotted this, a user said:

I keep reading that Alexa stats were shut down on May 1st.

YES the lookup tool on my website still works. This is a native tool that runs on my server and makes requests to my own AWS account. Still working just fine.

So what is the deal, is this really dead, or is something else with the same name dead but this still works? Or is this officially dead and they're just waiting a short amount of time before they actually pull the plug?

So it might still be working for some - but like I said, why does it matter?

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Blog Administration

Programming Note: Offline For Passover

Apr 22, 2024 - 4:05 pm
Search Forum Recap

Daily Search Forum Recap: April 22, 2024

Apr 22, 2024 - 4:00 pm
Google Search Engine Optimization

Google: We Need Very Few Links To Rank Pages; Links Are Less Important

Apr 22, 2024 - 7:51 am

Google Tests Discussion and Forums Questions With Answers Box

Apr 22, 2024 - 7:41 am
Google Search Engine Optimization

Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy

Apr 22, 2024 - 7:31 am
Google Maps

Google Tests Posts Button In Local Listing Business Profile

Apr 22, 2024 - 7:21 am
Previous Story: Google AdSense Updates Search Style Ad Extensions