I am deeply sad to report that Alan Bleiweiss has passed away on August 22nd. Alan was a true friend to the search marketing industry; he always had a witty and funny response to make everyone smile, even during the most frustrating times. He cared deeply about the industry, the people within it and his friends and family.
Alan Bleiweiss was one of the OGs in our industry, doing web marketing since 1995 - before SEO was called SEO. As I wrote in Alan's The Search Community Honors You piece back in 2017, he was an SEO who did such deep detailed audits while at the same time, taking the time out to help a fellow SEO for free. He was very active on social media and the forums, trying to guide people to do better on the web. Giving advice on problematic areas of their websites and/or calling out an issue with someone's SEO article or advice. He was always brave enough to call someone's advice out as being wrong or hurtful, which makes the industry look for truth.
Alan Bleiweiss was an SEO consultant, specializing in forensic site audits since 2012. His overall experience with online marketing spans more than twenty-two years. Performing more than 60 audits a year for medium to enterprise scale sites around the world, just a few of Alan’s most notable clients include NBC Universal, Disney, Petco and the ACLU. He was living in Las Vegas, he spent his semi-retired free time mentoring others, and otherwise finding ways to express his sarcasm among friends.
Susan Wenograd, one of his long time friends in the industry wrote a touching piece on Facebook that she said I can copy. Here is a part of it:
It breaks my heart to post this, but my dear friend Alan Bleiweiss passed away on August 22nd.After many years of heart problems he had treated and fought hard to overcome, his body finally had enough. I’m grateful he passed peacefully - he deserved to, for all the peace and comfort he gave others when they needed it.
Alan was one of my closest friends, and a light in my life. It’s been surreal to grieve over a person who would normally be the first one I’d call when something like this happens.
Susan will be setting up a GoFundMe, once it is set up, I will add it to this story. Please come back in 24-hours or so and check for the link. Susan wrote:
His family has asked me to be the designated point person for handling financial contributions, and I’m honored to help.I will be setting up a GoFundMe this week I will post here. All funds and donations should be routed there only.
Alan’s will also requested donations be made to Make-A-Wish - any unused funds for his end-of-life arrangements from the GoFundMe will be donated there by his family, in his name.
I will add public embedable messages from the industry below as I see them come in. All of the conversations are happening now on Facebook, which is private and I cannot embed them.
Alan, you will be so deeply missed on so many levels. Thank you for all you have done for our industry, both in terms of education and to make us smile.
Forum discussion on Facebook (for now).
Please check back tomorrow for more details...
So sorry to hear this. Alan could be a character, but he was there for a lot of people when it mattered. I'll never forget what he did for Dana during her last days.
— Dr. Pete Meyers (@dr-pete.bsky.social) September 3, 2025 at 9:06 PM
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Oh wow. That's very surprising and sad news. Thanks for letting us all know, Barry.
RIP @alanbleiweiss.bsky.social
— Louis Gray (@louisgray.bsky.social) September 3, 2025 at 8:57 PM
