Google AdWords Tests New Background Color But Why?

Oct 12, 2012 - 10:12 am 16 by
Filed Under Google Ads

AdWords Background ColorsAaron Wall noticed that Google is testing a new AdWords background color that is ever so slightly different from the current one. The current color is #FFF8E7 and the test color is #FAFAE9.

The test color seems a bit darker or muddier to me but I am not sure if that is enough to increase clicks on the ads. Do you think one color is more blended into the organic results than the other? I guess Google is trying to test it.

Here is an animated GIF between the two:

AdWords Background Color Change

We do not believe it is a colorblind thing because Aaron Wall and I put the two colors through Yellow AdWords

July 2010 - Pale Purple:

Pale Purple Google AdWords Ads

April 2007 - Yellow:

Yellow AdWords from Google

Prior - Blue :

AdWords Blue

Test of Green May 2008:

Google Green Ads and Nav

They even tested muticolored backgrounds.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: Our Link Best Practices Doc Are Still Good Guidelines

Apr 24, 2024 - 7:31 am
Google Ads

Google Ads Established In Extensions

Apr 24, 2024 - 7:21 am
Bing Search

Bing Tests Lock Icon In New Search Snippet Location

Apr 24, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Previous Story: Poll: Did Your Site Recover From The Google Penguin Update?