Google Search Country & Language Parameters

May 9, 2025 - 7:41 am 2 by
Filed Under Google

United Nations Buildings Google Colors

Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can do this from the advanced search settings screen in Google Search but you can also append &hl=(languagecode) + &gl=(countrycode) URL parameters, if you want to save some clicks.

John Mueller from Google says he often does it this way. He posted on LinkedIn:

I use &hl=(languagecode) + &gl=(countrycode) URL parameters, but you can also use the advanced search settings (in "tools" / "suchfilter"). Using URL parameters is a bit weird, but you know it fits me.

Here are examples of this:

Italy in Italian:

Google Search Italy Paramter

Hebrew in Israel:

Google Israel Hebrew Codes

This obviously comes in handy when looking at results and how they perform in specific regions and languages.

Oh, and I bet there are tons of browser extensions that do this plus probably spoof your location in a specific region - if you want to get even fancier.

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 12, 2025

Nov 12, 2025 - 10:00 am
Google Ads

Google Image Results Tests Search Ads (Not Just Shopping Ads)

Nov 12, 2025 - 7:51 am
Google Search Engine Optimization

Google Working On Fixing Google Discover AI Spam Problem

Nov 12, 2025 - 7:41 am
Google Ads

Google Ads Gains AI Guide Me Button In Policy Disapprovals

Nov 12, 2025 - 7:31 am
Google Search Engine Optimization

Google Search Console Lets You Add Shipping/Return Details Without Merchant Center Account

Nov 12, 2025 - 7:23 am
Google Ads

Value-Based Pricing For Google Local Service Ads Message Leads

Nov 12, 2025 - 7:21 am
 
Previous Story: Google Search Stops 20X More Scammy Pages With Better AI