Google Search Country & Language Parameters

May 9, 2025 - 7:41 am 2 by
Filed Under Google

United Nations Buildings Google Colors

Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can do this from the advanced search settings screen in Google Search but you can also append &hl=(languagecode) + &gl=(countrycode) URL parameters, if you want to save some clicks.

John Mueller from Google says he often does it this way. He posted on LinkedIn:

I use &hl=(languagecode) + &gl=(countrycode) URL parameters, but you can also use the advanced search settings (in "tools" / "suchfilter"). Using URL parameters is a bit weird, but you know it fits me.

Here are examples of this:

Italy in Italian:

Google Search Italy Paramter

Hebrew in Israel:

Google Israel Hebrew Codes

This obviously comes in handy when looking at results and how they perform in specific regions and languages.

Oh, and I bet there are tons of browser extensions that do this plus probably spoof your location in a specific region - if you want to get even fancier.

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Tests Serving Search Ads With Restrictive Match Types In AI Mode

Sep 4, 2026 - 2:50 pm
Google

Google Job Search Not Showing New Jobs?

Sep 4, 2026 - 11:12 am
Search Forum Recap

Daily Search Forum Recap: September 4, 2026

Sep 4, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ad Tech Monopoly Won’t Be Broken Up, AI Mode Takes Over, Gemini Not Citing, AdSense Impression Changes & Bugs

Sep 4, 2026 - 8:01 am
Google Maps

New Google Business Profiles Submit A Business Photo For Verification

Sep 4, 2026 - 7:51 am
Google Ads

Google Expands Waze Ads Beyond The United States

Sep 4, 2026 - 7:41 am
Previous Story: Google Search Stops 20X More Scammy Pages With Better AI