Google Search Ranking Volatility This Week: June 8-12
This week has been weird, in terms of Google Search ranking volatility. The volatility seems to have extended from this past weekend, throughout most, if not all, of this week. But again, like this past weekend, the tools are really not showing much heat and volatility. But I am seeing significant chatter in the SEO community about ranking fluctuations.
Latest Articles
Google: No Practical SEO Difference By Going With Folder For US Site
John Mueller from Google said that when it comes to having a multinational site, making a specific US folder structure won't give you any practical SEO difference. It might be easier for you to manage or for your to analyze with your analytics and data but from an SEO perspective, it won't matter.
Google Image Search Mixes Ads Within Organic Results Too
Google has been mixing sponsored ads within its organic free search listings since October 2023. Eventually, Google said this is called dynamic ad placement, and it has become the new Google Search. Google has been doing this with the image search results as well, at least for a year. But now it is being called about by the famous, educated and wealthy Paul Graham on X.
Search Video Recaps
New Microsoft Advertising Product Explorer
Microsoft Advertising has rolled out a new feature named Product Explorer. This tool gives advertisers a searchable view of your entire product catalog, letting you quickly see which of your products are active, serving, and performing.
Google: LLMS.txt Files Won't Help Or Hurt Your Search Rankings
Google has updated its guide for optimizing for generative AI search help document to clarify that (1) LLMS.txt files don't help or hurt with search rankings and (2) AI files, markdown files, etc are not used in Google Search.
Daily Search Forum Recap: June 15, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads released promotion mode beta...
Google Ads Bidding Target Optimization Changing, Promotion Mode Beta, Smart Bidding Exploration Expands
Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out. My biggest concern is with bidding target optimization, as Google said it will deliver more predictable performance campaigns with fixed spending limits.
Google Search Rolls Out Information Agents In AI Mode For A Fee
Google is rolling out Information agents within Google Search AI Mode. Information agents was announced at Google I/O and is a search feature that you can pay for within Google AI Ultra subscription plans, allowing Google Search to perform tasks and seek out information for you, even when you are not actively using Google Search.
Archives
Google Local Finder Interface Drops Pagination
Jun 15, 2026Google Ads To Limit Ad Impressions From Unqualified Advertisers
Jun 15, 2026Google Business Profile Owner/Manager Access Invites Not Working For Some
Jun 15, 2026Google Shopping Results With Good Price Label
Jun 15, 2026Daily Search Forum Recap: June 12, 2026
Jun 12, 2026Google Search Console Link Report Finally Fixed & Updated
Jun 12, 2026Search News Buzz Video Recap: Google Post-Core Update Volatility, Zero Clicks Rising, Apple’s Siri AI & Google SEO Docs
Jun 12, 2026Picture of the Day
