Google seems to be successfully blocking enough of the attempts of scrapers from trying to scrape data from its search results page over the past few weeks than it has in a long time. We reported this a few weeks ago, and I am surprised to see that many tools still struggle with Google Search reporting.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has rolled out its latest Gemini model, Argon 4...
Google Ads seems to be testing a new report named the Search terms and ad combinations report. This report shows how search queries, ad creatives, and landing pages work together.
Google is testing placing the left vertical sidebar you see in AI Mode results on the main Google web search results page. This places the small super G Google logo on the left, with the chat history lines, a way to start a chat with AI Mode and the settings icon all on the left side.
Microsoft Bing is testing placing a large single ad unit at the top of the Bing Search results page. The sponsored ad has a gray background, with an image and call to action button, and of course, the url, title and ad description.
OpenAI has humans who are reaching out to advertisers to help them manage their ChatGPT Ads. These ad representatives are called ChatGPT Ads Account Managers and I guess are real humans who help agencies manage ads for their customers?
Google added a section for prediction markets to the main Google Ads policies documentation last week. Google has posted updates and policies on advertising for prediction markets on Google Ads numerous times before, but now it has been added to the main policy document.
OpenAI seems to have removed or replaced the UTM parameters it placed on links within the ChatGPT results. This makes it harder to know if a click came from ChatGPT versus some other platform. This seems to have started with the release of GPT‑6, which was a week ago.