Google December 2025 Core Update Intense Impact Early
Google announced the Google December 2025 core update on Thursday afternoon, December 11th, and it already has a significant impact on Google Search results. The most noticeable day of the impact was Saturday, December 13th, but there are plenty of signs it started to hit hard on Friday, December 12th.
Latest Articles
Daily Search Forum Recap: December 16, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Google: Optimization For AI Search Is The Same As For Traditional Search
Nick Fox is the SVP of Knowledge and Information at Google was interviewed again on the AI Inside channel by Jason Howel and Jeff Jarvin. He said a lot of interesting things but said no, Google won't be offering standarized licensing deals for all publishers. He also said that optimizing for AI Search is the same as what you do for web search and normal SEO.
Search Video Recaps
Google Warns: Don't Use NoIndex Tags In Pages That Use JavaScript
Google updated its JavaScript SEO documentation to warn against using a noindex tag in the original page code on JavaScript pages. Google wrote, "if you do want the page indexed, don't use a noindex tag in the original page code."
Google Ads Exact Match Can Not Show Ads In AI Overviews
Google can not show ads in AI Overviews with the exact match type. This is a change from back in May, where Google said otherwise. Ginny Marvin, the Google Ads Liaison, wrote on X, "We have since updated this."
Google Search Console Average Impression Dropping Back Down
Earlier this month, we documented that the average position sharply increased for many sites when Google made that num 100 change blocking a lot of automated queries. Well, for some sites, that number is dropping again, which may mean that there is a workaround for the blocking of those bots and automated queries.
Archives
Google Search Console Performance Reports Finally Caught Up
Dec 16, 2025Google Rolling Out Read More Links Search Result Snippets
Dec 16, 2025Daily Search Forum Recap: December 15, 2025
Dec 15, 2025Google Search Live Gets Conversational Language Upgrade With Gemini
Dec 15, 2025Google: Pre-Announcing Google Core Updates Isn't Possible
Dec 15, 2025Bing Tests See More Search Results Button
Dec 15, 2025Google Tests Property Listings In Search Results
Dec 15, 2025Google Removing Q&A Feature In Google Maps For AI-Powered Ask Button
Dec 15, 2025Daily Search Forum Recap: December 12, 2025
Dec 12, 2025Picture of the Day
