Google PSA: Do Not 301 Pages that Should 404 To Your Home Page

Jan 8, 2019 - 7:55 am 9 by

Google Highway

Google's John Mueller said it again, if you 301 redirect pages that should 404 to your home page, Google will treat them as soft 404s anyway and thus all you are doing is confusing your end users. There is no benefit in using a 301 redirect for a page that you killed off when you are redirecting it to a page that is not relevant to that 404 page.

You should only 301 redirect pages to other pages that have a one to one relationship and not ones that are unrelated. So if you have a page about apples and you decide to get rid of it, redirecting your apple page to your home page is not useful.

John Mueller said on Twitter it is not useful to users and is treated as a 404 anyway. Here is the tweet:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Blog Administration

Programming Note: Offline Monday For Yom Kippur 5787

Sep 20, 2026 - 10:00 am
Google

Google Web Guide Classic Search Button Doesn't Take You To Classic Search

Sep 20, 2026 - 9:30 am
Google Search Engine Optimization

Google Search Console Crawl Stats Missing A Day Of Data: September 15th

Sep 20, 2026 - 7:55 am
Google

Google Discover Tests Dive Deeper Feature

Sep 18, 2026 - 4:22 pm
Search Forum Recap

Daily Search Forum Recap: September 18, 2026

Sep 18, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Unusual Google Search Ranking Volatility, Ad Tech Monopoly Remedies, AI Contribution Publisher Payouts & More

Sep 18, 2026 - 8:01 am
Previous Story: G Logo Made Of Google Colored Basketballs