Google PSA: Do Not 301 Pages that Should 404 To Your Home Page

Jan 8, 2019 - 7:55 am 9 — by

Google Highway

Google's John Mueller said it again, if you 301 redirect pages that should 404 to your home page, Google will treat them as soft 404s anyway and thus all you are doing is confusing your end users. There is no benefit in using a 301 redirect for a page that you killed off when you are redirecting it to a page that is not relevant to that 404 page.

You should only 301 redirect pages to other pages that have a one to one relationship and not ones that are unrelated. So if you have a page about apples and you decide to get rid of it, redirecting your apple page to your home page is not useful.

John Mueller said on Twitter it is not useful to users and is treated as a 404 anyway. Here is the tweet:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

ChatGPT Ads

OpenAI Updates ChatGPT Ads Bidding Options For Max Bid or Max CPC

Nov 5, 2026 - 1:29 pm
Search Forum Recap

Daily Search Forum Recap: November 5, 2026

Nov 5, 2026 - 10:00 am
Google Search Engine Optimization

Facebook Answers AI-Generated 6 Million Pages Is Google Scaled Content Abuse

Nov 5, 2026 - 8:01 am
Google Ads

Google Ads Expands AI Content Disclosure Label To More Regions

Nov 5, 2026 - 7:51 am
Google Ads

Google Ads PMax Channel Report Definitions Coming To Search & Shopping

Nov 5, 2026 - 7:41 am
Google

Google AI Mode Integrates With Home Services Booking

Nov 5, 2026 - 7:31 am
Previous Story: G Logo Made Of Google Colored Basketballs