Entries from Search Engine Roundtable tagged with 'search engine strategies'

The SES San Jose conference is now complete and it was great going back to San Jose to see everyone. It has been a several months since I personally went to a conference, so it is nice to get back...

Posted on August 14, 2009 8:43 AM

Below is live coverage of the Independent SEMs/SEOs - Issues & Answers from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models & Gaurav Sharma of Think Mantra. We are using a live...

Posted on August 13, 2009 5:00 PM

Below is live coverage of the Advanced SEO Roundtable: What is it Really? And Where is it Going? from the SES San Jose 2009 conference. This coverage is provided by Chris Boggs of Rosetta. We are using a live blogging...

Posted on August 13, 2009 5:00 PM

Below is live coverage of the Brand, Trademark & Reputation Management from the SES San Jose 2009 conference. This coverage is provided by Chris Boggs of Rosetta & Keri Morgret of Strike Models. We are using a live blogging tool...

Posted on August 13, 2009 3:30 PM

Below is live coverage of the News Search SEO from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures & Gaurav Sharma of Think Mantra. We are using a live blogging tool to...

Posted on August 13, 2009 3:30 PM

Below is live coverage of the Advanced Paid Search Techniques from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live blogging tool to provide the real time coverage....

Posted on August 13, 2009 1:30 PM

Below is live coverage of the SEO Through Blogs & Feeds from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures & Barry Schwartz of the Search Engine Roundtable . We are using...

Posted on August 13, 2009 1:30 PM

Below is live coverage of the Keynote: Charlene Li, How to Prepare for the Future of Search from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable & Gaurav Sharma of...

Posted on August 13, 2009 12:00 PM

Below is live coverage of the Social Media: White Hat vs. Black Hat from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging tool to...

Posted on August 12, 2009 7:00 PM

Below is live coverage of the Turning Simple Change into Big Profit from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures & Gaurav Sharma of Think Mantra. We are using a live...

Posted on August 12, 2009 7:00 PM

Below is live coverage of the Google Analytics and Website Optimizer, Secrets Revealed! from the SES San Jose 2009 conference. This coverage is provided by Gaurav Sharma of Think Mantra. We are using a live blogging tool to provide the...

Posted on August 12, 2009 5:30 PM

Below is live coverage of the Discover the Power of Linking: Link Building Basics from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures & Keri Morgret of Strike Models. We are using...

Posted on August 12, 2009 5:30 PM

Below is live coverage of the Keynote: Nicholas Fox, Business Product Management Director, AdWords, Google from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging...

Posted on August 12, 2009 4:00 PM

Below is live coverage of the Bing Toolbox: Your One-Stop Shop for Better ROI from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live blogging tool to provide...

Posted on August 12, 2009 1:45 PM

Below is live coverage of the Search on a Dime from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging tool to provide the real...

Posted on August 12, 2009 1:45 PM

Below is live coverage of the Small Voices, Big Impact: Social Media for the Little Guy from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models & Barry Schwartz of the Search Engine...

Posted on August 12, 2009 12:00 PM

Below is live coverage of the Keywords & Content: Search Marketing Foundations from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures. We are using a live blogging tool to provide the real...

Posted on August 12, 2009 12:00 PM

Below is live coverage of the Launching a Global Website from the SES San Jose 2009 conference. This coverage is provided by Gaurav Sharma of Think Mantra. We are using a live blogging tool to provide the real time coverage....

Posted on August 11, 2009 7:30 PM

Below is live coverage of the Keeping it Local: The Convergence of Smart Phones & Local Search from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a...

Posted on August 11, 2009 7:30 PM

Below is live coverage of the Meaningful SEO Metrics: Going Beyond the Numbers from the SES San Jose 2009 conference. This coverage is provided by Gaurav Sharma of Think Mantra. We are using a live blogging tool to provide the...

Posted on August 11, 2009 6:00 PM

Below is live coverage of the SEO Tools of the Trade: What's in YOUR Toolbox? from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models & Barry Schwartz of the Search Engine Roundtable....

Posted on August 11, 2009 6:00 PM

Below is live coverage of the Don't Call it a Comeback: Semantic Technology and Search from the SES San Jose 2009 conference. This coverage is provided by Chris Boggs of Rosetta. We are using a live blogging tool to provide...

Posted on August 11, 2009 4:45 PM

Below is live coverage of the How to Turn Your Web Analytics into a Money Making Machine from the SES San Jose 2009 conference. This coverage is provided by Gaurav Sharma of Think Mantra. We are using a live blogging...

Posted on August 11, 2009 4:45 PM

Below is live coverage of the Turning the Social Web Into Real ROI from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures. We are using a live blogging tool to provide the...

Posted on August 11, 2009 4:45 PM

Below is live coverage of the Turn Brain Science into Bucks: Incorporating Persuasive Messaging into Your Content Strategy from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live...

Posted on August 11, 2009 4:45 PM

Below is live coverage of the The Next Wave for Online Video from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging tool to provide...

Posted on August 11, 2009 2:45 PM

Below is live coverage of the Creating a Web Analytics Culture from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models & Gaurav Sharma of Think Mantra. We are using a live blogging...

Posted on August 11, 2009 2:45 PM

Below is live coverage of the The View From the CMO's Office from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures. We are using a live blogging tool to provide the real...

Posted on August 11, 2009 2:45 PM

Below is live coverage of the Always be Testing: Marketing Optimization in Challenging Times from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live blogging tool to provide...

Posted on August 11, 2009 1:30 PM

Below is live coverage of the How to Optimize for Search and Engage the Community from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures and Barry Schwartz of the Search Engine Roundtable....

Posted on August 11, 2009 1:30 PM

Below is live coverage of the Keynote: Clay Shirky, Author of Here Comes Everybody from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging tool...

Posted on August 11, 2009 12:00 PM

SES San Jose is just a couple weeks away now and I wanted to let you all know, we will be true live blogging the event. Last year, I personally did not go, but we did have coverage of the...

Posted on July 28, 2009 11:34 AM

Search Engine Strategies New York is next week but I have sad news for some of you, we won't be covering the conference. We have "live blogged" SES conferences since 2003, including the past five years of SES NY, with...

Posted on March 19, 2009 8:56 AM

Search Engine Strategies is just three weeks away now and that means the IM Charity Party will be raising funds for those in need. The party will take place at Heartland Brewery in Union Square, New York. It happens on...

Posted on March 2, 2009 7:39 AM

Here is the concise version of the live blogging coverage our volunteers put together at SES San Jose yesterday: Searching For Jobs in Search: Starting and Advancing Your Career in the Industry Search Advertising Tools Organic Listings Forum The Best...

Posted on August 21, 2008 8:02 PM

In order to get a leg up on the competition, successful Search Engine Marketers need to be armed with the latest tools of the trade. Join us as we explore a range of popular search engine advertising tools along with...

Posted on August 21, 2008 6:35 PM

Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools, and techniques. There's no set agenda, so this is an ideal session to discuss any...

Posted on August 21, 2008 5:49 PM

Secrets of paid and organic search? Sure, they're out there. Join us for a no-holds-barred interactive session in which veteran search engine marketers disclose some of their favorite search engine optimization and marketing tips, tricks, and secrets. While there's no...

Posted on August 21, 2008 5:32 PM

Marketers face a bewildering number of options in selecting their search marketing campaign tools and vendors, and making a decision will only become more difficult as the variety of players in the industry grows. Likewise, instead of just settling for...

Posted on August 21, 2008 5:18 PM

In 2008, U.S. paid search advertisement revenue is expected to reach 15.52 billion. This represents a 31.9% increase over 2007. Despite this tremendous growth, uncertainty in recent court developments may discourage search engine marketers from purchasing keywords that are trademarked...

Posted on August 21, 2008 3:43 PM

What percentage of online searches are local? If you consider searches that end up having some influence on local buying activity, the opportunity is put into perspective. But there are still large gaps between the point of search and the...

Posted on August 21, 2008 2:29 PM

This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks and effective tactics for managing paid search in the contextual advertising arena. You'll hear from publishers delivering ads and those who manage...

Posted on August 21, 2008 2:24 PM

Are you in charge of marketing the website, yet have to deal with unfamiliar IT issues? How do you handle a mean IT department? Do you want to improve your relationship with your IT staff? This session provides clear advice...

Posted on August 21, 2008 2:14 PM

Here is the concise version of the live blogging coverage our volunteers put together at SES San Jose yesterday: Black Hat / White Hat: Playing Dirty with SEO Facebook, Feeds and Micro-Blogging Maximizing SEO Returns with User Generated Content Advanced...

Posted on August 21, 2008 7:56 AM

From Facebook to MySpace, Twitter to FeedBurner, social software and feeds are reshaping the world we live in and streamlining our online experience. Networking sites like Facebook and social messaging utilities like Twitter bring the human element to the foreground...

Posted on August 20, 2008 8:25 PM

How can you best tap into long tail terms? Are there targeting techniques you're overlooking? This session examines these and other techniques to help you get more out of paid search. Moderator: Richard Zwicky, Founder & CEO, Enquisite Speakers:...

Posted on August 20, 2008 8:24 PM

Moderator: Marshall Sponder, Senior Web Analyst, Monster.com Use comscore Conversational media category - dont forget that the numbers are panel based Let google do it for us - Trends down to the site are now available CMO’s will end...

Posted on August 20, 2008 7:31 PM

Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner. Moderator: · Kevin Ryan, VP, Global Content...

Posted on August 20, 2008 5:21 PM

Kendall Allen, Former Managing Director, Incognito Digital, Digital Marketing and Convergence Media Consultant The advancement of integrated media - silo days of search and social media - integration vs. synchornization - cooler yet, really integrated digital Search and Social Media...

Posted on August 20, 2008 4:53 PM

Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine...

Posted on August 20, 2008 3:22 PM

More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a...

Posted on August 20, 2008 2:58 PM

Marketing to and through social networks means humans are hot again. Not as directory editors; it's Web 2.0, and your customers are in control. The old-fashioned media buy has gone bye-bye. Social media marketing is fast emerging as a must-have...

Posted on August 20, 2008 2:56 PM

Philip James, CEO, Snooth, Inc. What changed? Web got big - search engines index small portion - poor results for focused searches - endless tweaking of search terms - need for specialized search - videos, jobs, medical data, blogs, etc...

Posted on August 20, 2008 2:55 PM

Here is the concise version of the live blogging coverage our volunteers put together at SES San Jose yesterday: Measuring Success in a 2.0 World Global Search for the B2B SEM Shopping Search Tactics 7 Proven Ways to get Your...

Posted on August 20, 2008 7:44 AM

Many companies find it difficult to use web analytics for more than reporting and ad hoc investigations. By defining requirements, roles, tasks, and benchmarks, an efficient process replaces one-off requests. This session covers practical workflows that you can quickly implement...

Posted on August 19, 2008 8:37 PM

Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details...

Posted on August 19, 2008 8:36 PM

Google continues to innovate around bringing power, flexibility, and accessibility to web analytics and web content testing. Join us for the latest news about Google's free web analytics and multivariate testing products: Google Analytics and Website Optimizer. Learn straightforward,...

Posted on August 19, 2008 6:55 PM

Finding keywords, trying different ad copy, testing landing pages, bid managing – blah blah blah. You already know what managing SEM is about. But if you crave the new SEM tactic, the unknown search story, the changing market dynamics of...

Posted on August 19, 2008 6:54 PM

Learn the seven proven ways to get your website on page one organically and how to dramatically increase your conversion once you get there. Join Internet marketing guru Shawn Moore as he explains the secrets that he has discovered over...

Posted on August 19, 2008 6:40 PM

Learn how content from your e-commerce or merchant site can - and should! - be included in shopping search engines. Moderator: * Brian A. Smith, Analyst, ComparisonEngines Speakers: * Aaron Shear, Partner, Boost Search Marketing * Brian Mark, CTO, Toolbarn.com...

Posted on August 19, 2008 3:08 PM

Patricia Hursh, President, SmartSearch Marketing 1. Which engines 2. how importatn is translation 3. regional search trends 4. ease of PPC campaign set-up 5. common constraints *shows some graphs of # of searches and market share of different engines*...

Posted on August 19, 2008 3:02 PM

How do you know if you've been successful with search engines and your website in general? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your...

Posted on August 19, 2008 2:53 PM

Here is the concise version of the live blogging coverage our volunteers put together at SES San Jose yesterday: More Customers, Fewer Costs: Why Marketing to the "Long Tail" Makes Sense Universal Search Search Industry Update Pay Per Conversation Non-Profits...

Posted on August 19, 2008 8:10 AM

Gary Stein, Director of Strategy, Ammo Marketing Starts with an actual story - about snow tires in Alaska and Nordstrom. Brand - statement of belief - communicated - managed - developed - stakeholders - ability to recall - needs...

Posted on August 18, 2008 7:10 PM

According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month. However, the average YouTube video receives only 100 views...

Posted on August 18, 2008 7:09 PM

Where does search really fit within a marketer's total digital advertising effort? Big businesses and small businesses alike struggle with how to allocate search marketing, and other online advertising or marketing efforts. This Orion panel will evaluate strategic thought processes...

Posted on August 18, 2008 5:39 PM

Moderator: Kevin Ryan, VP, Global Content Director, SES & Search Engine Watch Speakers: Amit Kumar, Director Product Management, Yahoo! Search Nagaraju Bandaru, Co-Founder & CTO, BooRah Erik Collier, VP, Product Management, Ask.com Tim McGuiness, VP of Search, hakia.com Scott Prevost,...

Posted on August 18, 2008 5:02 PM

Moderator: Rebecca Lieb, Contributing Editor, ClickZ Speakers: Dhana Pawar, Co-Founder & VP Products, Yojo Mobile Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc. Brian Wool, VP of Content Distribution, Localeze The "one web" premise of the iPhone generation of...

Posted on August 18, 2008 4:38 PM

In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers? This session unveils the...

Posted on August 18, 2008 3:47 PM

Non-Profits & Socially-Responsible Companies With Global Interests in a 2.0 World The Web has changed how we do everything, including giving back to our fellow man. What does the nonprofit world look like in the Web 2.0 world? Technology has...

Posted on August 18, 2008 3:33 PM

For marketers to become successful in their SEM efforts, PPC can no longer stand for "Pay Per Click" — it must stand for "Pay Per Conversation." Many marketers agree that the current state of the economy is having an...

Posted on August 18, 2008 3:29 PM

Search marketing is the largest online ad format. Paid search not only accounts for nearly 45% of the global online ad spend, but it is also one of the fastest growing online ad formats. The panel will focus on the...

Posted on August 18, 2008 2:19 PM

Universal & Blended Search Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. Before you attend this week's optimization and best practices sessions, learn from industry...

Posted on August 18, 2008 2:01 PM

This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don't fit the traditional definition of the...

Posted on August 18, 2008 1:45 PM

It is that time of the year, where Search Engine Strategies (SES) comes to San Jose, California. SES San Jose 2008 is just one week away, starting Monday, August 18th. SES is offering up over 70 sessions and we hope...

Posted on August 11, 2008 11:37 AM

It is weird writing a conference recap while sitting in my office but that is where I am. Like most New York conferences, I commute back and forth - so no flying for me (thankfully). In any event, the Search...

Posted on March 20, 2008 3:07 PM

Kevin Ryan said it is very hard to run a session like this because he knows everyone for a long time. "We were doing this when no one else was." Here are some of the "founding fathers of the industry"...

Posted on March 20, 2008 11:59 AM

3 Speakers Kendall Allen, Managing Director, Incognito Digital Mike Moran, Distinguished Engineer, IBM Nell Thompson, Director of Education, Media Arts Full Sail Allen's Presentation: Talent Considerations: 1. what's your organization 2. role 3. values and flaws - 6 profiles 4....

Posted on March 20, 2008 10:59 AM

Thursday morning SES New York keynote address by Andrew Tomkins, Chief Scientist, Yahoo! Search Mike Grehan has called him the smartest man in search today! Where does Yahoo see search going? Will be the subject of much discussion today. Eg...

Posted on March 20, 2008 10:58 AM

As the web moves into its second generation, sites are making more use of CSS, AJAX and other advanced and interactive design techniques. But how are the largely Web 1.0 search engines reacting to these, from an SEO perspective. This...

Posted on March 19, 2008 7:04 PM

As Search Engine Marketing (SEM) grows in popularity, many companies are attempting to handle the SEM function in-house despite the inherent complexity and challenges. Join us for a spirited discussion and get a chance to meet some of these intrepid...

Posted on March 19, 2008 7:02 PM

Moderator: Pauline Ores, SES Advisory Board and Senior Marketing Manager, Social Media Engagement, General Business, IBM Corporation Andrew C. Frank, Research VP, Gartner Media Industry Advisory Services is first up. Marketing in the Spotlight: - Losing: -- Faith in the...

Posted on March 19, 2008 4:47 PM

Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details...

Posted on March 19, 2008 2:40 PM

Moderator: Erik Qualman, Search Engine Watch Expert and Global Vice President, EF Education Liana Evans, Director of Internet Marketing, KeyRelevance is up to talk to us about video sharing and rating/review sites. (1) Social media is not new, it starts...

Posted on March 19, 2008 2:03 PM

Kevin Ryan is the moderator of this panel. I just made it in from crazy NYC traffic with 15 minutes to spare. Love that Hilton parking, incredibly convenient, trust me a I pay for it. Ryan introduces the wrong person...

Posted on March 19, 2008 11:08 AM

How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for...

Posted on March 18, 2008 6:05 PM

First up is Matt Bentley, Chief Strategy Officer, Sedo.com. Matt talks about the economics of domain traffic. He talks about the old way versus buying traffic versus PPC and Adwords. An example is wifi.com. If wifi.com has 15,000 visitors you...

Posted on March 18, 2008 4:22 PM

This session is packed, people are sitting on the floor. Avinash Kaushik Google Analytics, Analytics Evangelist is holding this panel. The issue is that there is too much data. The tool gives you actionable insights into data. I'm crammed here,...

Posted on March 18, 2008 4:11 PM

Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Hear from industry gurus about how search, marketing and information seeking is changing the industry that follows...

Posted on March 18, 2008 3:15 PM

Bill Tancer, General Manager, Global Research, Hitwise Jason R. Finger, Co-Founder & Chief Executive, Seamless Web Paul Forster, CEO, Indeed Steven Krein, CEO, Organized Wisdom.com Joshua Stylman, Managing Partner, Reprise Media Kevin Ryan says information retrieval needs to get better....

Posted on March 17, 2008 4:37 PM

Moderated by Jeff Rohrs from ExactTarget. He welcomes people back from lunch and introduces the panel. Having covered this panel in the past, we can hope that there will be a few fireworks between Shuman from Google and Tom Cuthbert...

Posted on March 17, 2008 3:48 PM

If Internet access providers, such as telephone and cable companies, begin preferring certain web sites or content types over others, it will be harder for the marketing community to determine whether observed on-line behavior is due to customer choice or...

Posted on March 17, 2008 3:19 PM

Presentation by Pat Hall of Hallmark Capital Hallmark is an independant investment firm, meaning the discussion today is unbiased. Going to cover in today's presentation: 1. how the SEOs/SEMs are evaluated? 2. 3 Factors investors look at specifically 3. how...

Posted on March 17, 2008 1:38 PM

Michael Boland, Senior Analyst, The Kelsey Group is moderating this panel. He gives an intro on why video is important for local and important for small businesses. Video is to integrate the branding capabilities with the internet (direct response). There...

Posted on March 17, 2008 12:17 PM

Jeffery Eisenberg 5 rules of marketing 1.Marketing has changed, it used to be delivering a lead, customer, that's changed.  In the past you could make promises they had nointention of delivering on. However, trust is more likely to happen with...

Posted on March 17, 2008 10:53 AM

The big SES New York show starts in just one week from today. Tamar and I plan on traveling back and forth each day to the Hilton to cover the conference, in fact, I hope to be there as early...

Posted on March 10, 2008 9:51 AM

Two threads erupted yesterday all on conference controversy in the search industry. We have a thread on the controversy of paying speakers at Cre8asite Forums and a thread on the controversy of sponsor paid and run sessions at Sphinn. Should...

Posted on March 6, 2008 7:51 AM

Our coverage of the December search marketing conferences is now complete. We have extensive coverage, in raw-live format from SES Chicago and PubCon Vegas. Both conferences were a huge hit and lots of fun and learning took place. Again,...

Posted on December 7, 2007 10:15 AM

Moderated by Jeff Rohrs, who states this this will hopefully be an Oprah-like therapy session (laughs). First speaker is Michael Murray from Fathom SEO. Difficult clients - they want solutions to their problems and assurance. He suggests to avoid problems...

Posted on December 6, 2007 1:14 PM

It's extremely important for IT and Marketing to work together.  Kiss and make up!!!  IT guys do more than play quake. First begin your research project by looking at: URL Structure How many variables are in that url? Search Engine...

Posted on December 6, 2007 12:21 PM

Ready to start your search marketing career?  This panel looked at ways fledgling SEMs can educate themselves to get started in this exciting profession. The session was moderated by: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and...

Posted on December 6, 2007 11:13 AM

Moderated by Kevin Ryan, the conference’s organizer. He welcomes people and provides a brief introduction to the topic. He discusses that search is great since you do not have to have the campaign “in the can” months in advance. He...

Posted on December 5, 2007 5:25 PM

Speakers: Todd Parsons, Co-Founder and CPO, Buzzlogic Jay Sears, SVP, Strategic Products and Business Development, ContextWeb, Inc. Jason Weisberger, COO, Federated Media Blog Statistics 65 million Americans read blogs 60% of those readers access blogs to explicitly get an opinion...

Posted on December 5, 2007 5:13 PM

Speakers: Marc Barach, Chief Marketing Officer, Ingenio, Inc. Dan Hight, Director of eCommerce Sales – Agency Division, Superpages.com Pay Per Call is paid calls from search. Calls: A performance based advertising service and network that drives calls instead of clicks....

Posted on December 5, 2007 4:26 PM

Speakers: John Squire, SVP, Product Strategy, General Manager, Search Services, Coremetrics Bob Heyman, Chief Search Officer, Mediasmith Isabel Sopoglian, VP of Search Marketing, Cars.com John Think about your marketing in terms of how we get the right visitors and what...

Posted on December 5, 2007 1:13 PM

Kevin Heisler, Executive Editor, Search Engine Watch moderated the panel. Managing PPC without automation is becoming impossible to do by hand. Tools at different price points are becoming more prevalent and require serious expertise. This SES session discussed using API...

Posted on December 5, 2007 12:11 PM

How ThomasNet reinvented itself after 100 years A little history ThomasNet was a print directory company who turned into a giant online marketing force.  They connect industrial buyers and suppliers. They’ve been online since 1995; 100% focus on industrial marketplace. ...

Posted on December 5, 2007 12:08 PM

Speakers: Jeremy Kreitler, Director of Product Management, Yahoo! Maps Ian White, CEO, Urban Mapping Jim Schoonmaker, CEO, Everyscape Ziya Genceren, LiveSearch Maps Product Manager, Microsoft Gary Price, Director of Online Information Resources, Ask.com   Gary Price – (This presentation was...

Posted on December 4, 2007 6:00 PM

Moderated by Anne Kennedy from Beyond Ink, who introduces the topic and panelists. She asks how many are actually using social media tools, and a fair amount of the nicely filled room raises their hands. First speaker is Todd Parsons...

Posted on December 4, 2007 4:02 PM

Speakers: * Jennifer Doss, E-Commerce Marketing Manager, Lids.com * Jamie Smith, CEO, Engine Ready * James Beriker, President, Efficient Frontier * Chris Leggatt, Senior Account Executive, Moniker Jennifer Doss Lids.com is real-time they sell hats from colleges and other sports...

Posted on December 4, 2007 3:49 PM

Google is on a rampage to devalue sites who engage in link buying and selling. Do paid links ruin the integrity of search engine results? Are they evil? From the conference description: “Search engines, especially Google, say don't do 'em....

Posted on December 4, 2007 3:27 PM

Co-moderated by Kevin Ryan and Kevin Heisler from SEW. Panelists include Mike Grehan from Searchvisible Ltd. (congrats Mike on the new company), Andrew Goodman from Page Zero Media, Brad Goldberg from Microsoft Search Business Group, James Lamberti from Comscore, and...

Posted on December 3, 2007 5:10 PM

Apologies to readers as I came in late due to a scintillating conversation I had with Gary Price over lunch that ran-over. Speaking is Jeff Pruitt from iCrossing who is also the current president of SEMPO and a great guy....

Posted on December 3, 2007 3:28 PM

Moderator: Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network Speakers: Bill Hanekamp, CEO, The Wall Ed Kim, Chief Executive Office, Red Bricks Media Fionn Downhill, CEO & President, Elixir Systems Rebecca starts off talking about can you build the...

Posted on December 3, 2007 3:18 PM

Moderated by two of the SEW Kevins – Ryan and Heisler. Ryan does the introduction and welcomes everybody to balmy Chicago. Speakers will be Allan Chapell of Chapell and Associates; Jack Myers of jackmyers.com; Pauline Ores from IBM. Kevin Ryan...

Posted on December 3, 2007 1:28 PM

Moderator: Greg Jarboe, President and Co-Founder, SEO-PR Speakers: Darian Rodriquez Heyman, Executive Director, Craigslist Foundation Ben Rattray, Founder & CEO, Change.org Nan Dawkins, Founder, RedBoots Digital, Serengeti Communications Darian Rodriquez Heyman They take the name and spirit of Craiglist into...

Posted on December 3, 2007 12:26 PM

SES Chicago 2007 Day 1 Session 2: Meet the Web Analytics Players Vendors from major web analytics services each covered different metrics challenges plus answered questions about measuring success and their tools in general. Moderator: Frank Watson, Head Search Marketing,...

Posted on December 3, 2007 12:25 PM

Moderated by Rebecca Lieb of ClickZ, who warmly welcomes the attendees and introduces the session’s only speaker. Brian Eisenberg of Future Now Inc. Will present his views on redefining the customer. He talks about the Marketing (r)Evolution by showing a...

Posted on December 3, 2007 12:20 PM

Welcome to the Search Engine Roundtable coverage of Search Engine Strategies Chicago 2007. The crowd seems to be fairly large, with people trickling in and smooth lines in the registration booth. I am excited to get things cooking! This first...

Posted on December 3, 2007 12:17 PM

Moderator: - Kevin Ryan – Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch. Speakers: - Motoko Hunt – Founder, Japanese Search Marketing Strategist, AJPR LLC - T.R. Harrington – Director of Strategic Direction & Product Development,...

Posted on December 3, 2007 11:10 AM

SES San Jose Organic Track: CSS, AJAX, Web 2.0 and Search Engines Speakers: (Moderator) Anne Kennedy, Managing Partner, Beyond Ink Shari Thurow, Founder and SEO, Omni Marketing Interactive Vanessa Fox, Zillow.com Mikkel deMib Svendsen, Creative Director, deMib.com Amit Kumar, Yahoo!...

Posted on August 22, 2007 7:27 PM

SES San Jose 2007 Issues Track: In House: Big SEO Speakers: (Moderator) Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Bill Macaitis, VP of Online Marketing & SEO/SEM, Fox Interactive Media Marshall D. Simmonds, Chief Search Strategist, New York...

Posted on August 22, 2007 5:45 PM

SES San Jose 2007 Multimedia Track: Video Search Optimization Speakers: (Moderator) Sapna Satagopan, Associate Analyst, JupiterResearch Gregory Markel, Founder/President, Infuse Creative, LLC Jeremy Clem, DoubleClick/Performics Sherwood Stranieri, Search Marketing Director, Catalyst Online Stephen Baker, Chief Revenue Officer, Everyzing Session Description:...

Posted on August 21, 2007 7:15 PM

SES San Jose 2007 Advertising Track: Putting Search Into the Marketing Mix Speakers: (Moderator) Sara Holoubek, Free Agent Consultant Misty Locke, President and Co-Founder, Range Online Media Curtis Dueck, Senior Account Manager, Epiar, Inc. Bill Mungovan, Director of Search, Carat...

Posted on August 21, 2007 5:45 PM

Search Engine Strategies San Jose 2007 Search Track: Searcher Behavior Research Update Speakers: (Moderator) Gord Hotchkiss, President & CEO, Enquiro Search Solutions James M. Lambert, SVP, comScore Networks Pavan Lee, Microsoft Oliver Deighton, Google Stuart McKelvey, President & CEO, TMP...

Posted on August 20, 2007 8:25 PM

Search Engine Strategies San Jose 2007 ClickZ Track: What is a Brand Vehicle? Integrated Marketing Together Forever Roundtable Discussion Speakers: (Moderator) Rebecca Lieb, Editor-In-Chief, The ClickZ Network Bob Heyman, Chief Search Officer, Mediasmith, Inc. Eric Picard, Director of Advertising Strategy,...

Posted on August 20, 2007 3:21 PM

Search Engine Strategies San Jose Contextual Track: Domaining and Address Bar-Driven Traffic Speakers: (Moderator) Detlev Johnson, VP, Director of Consulting, Position Technologies Jon Lisbin, Chief Strategist, Point It Andrew Beckman, President, SearchAdNetwork Monte Cahn, Founder and CEO, Moniker Sean Moriarty,...

Posted on August 20, 2007 1:13 PM

Joseph Morin, who has been posting the party and events schedule for the Search Engine Strategies conference has just announced his resignation. Well, he announced he won't be posting the schedules anymore. But yesterday, he did post the SES San...

Posted on August 17, 2007 7:08 AM

Frank Waston is taking SEO and SEM questions at a Search Engine Watch Forums thread. For those who cannot attend the conference, this is a great way to ask your question and have them represented for you at the conference....

Posted on August 15, 2007 7:08 AM

A Search Engine Watch Forums thread on "Guiding the Future of Search Engine Strategies" has finally started to pick up some steam. Ammon Johns offered some suggestions and then finally, the "future of SES," Kevin Ryan stepped in to make...

Posted on July 6, 2007 6:48 AM

With Danny Sullivan's departure from Search Engine Watch and the Search Engine Strategies conference series, the future of the Search Engine Strategies conference is something that many people wonder about. Kevin Newcomb, news editor at Search Engine Watch, has posted...

Posted on June 15, 2007 9:23 AM

The conference competitiveness has really started to heat up while at SMX. Rand reported of rumors of exclusivity contracts that speakers who wanted to speak at SES conference had to sign. In this contracts, SES supposedly did not allow speakers...

Posted on June 5, 2007 3:59 PM

Next month is a pretty busy month for conferences. Week after week, we have conferences to attend most of the month. The Search Engine Roundtable will have representatives at each conference, covering the sessions live for you. The first conference...

Posted on May 16, 2007 7:12 AM

While I was on the Daily Search Cast with Danny Sullivan, we got an email from Brett Tabke, owner of WebmasterWorld, who notified us about speaker pitches. Then Danny informed me that Search Engine Strategies Chicago this year, is the...

Posted on April 25, 2007 12:54 PM

Danny Sullivan is moderating the session. He ask about who has heard of wikipedia? Many people raise their hand. This is a pretty packed session. My laptop had a case of senioritis so I missed the first few mintues. Sorry...

Posted on April 13, 2007 9:52 AM

This is the second session of the day, Chris Sherman will be moderating. He says images are interesting that with experiments trying to understand images via pixels, size, etc.. have been promising, but on the web filename, alt text, and...

Posted on April 12, 2007 11:54 AM

In this session, both speakers discussed the best practices for creating, testing and writing Ads/Creatives for paid search engines. The commonalities from this session were testing ads without affecting the quality score of the campaigns; create multiple Ads and have...

Posted on April 12, 2007 10:35 AM

Tim Ash at Site Tuner.com is up first and explains that this is going to go by real fast due to time constraints. What is conversion tuning and why should you care? There is three online marketing activities such as...

Posted on April 11, 2007 5:16 PM

Danny opens the session with welcomes, ask for a hand survey on a number of “who uses this and that” type things and then announces his kids are here with him and in the room. I came in right as...

Posted on April 11, 2007 12:22 PM

Ask anyone of the panelists and they will tell you domains are hot right now. There is a lot of interest in this sector for many obvious reasons. At one point you will probably need a domain to establish a...

Posted on April 11, 2007 11:53 AM

Elyse Thibault, Hearst Magazines In this session, Elyse’s opening comment was her best. She stated “Bidding Wars get all of the glamour, and that keyword research and campaign organization are most important”. This statement was a great lead way into...

Posted on April 11, 2007 9:31 AM

Next on today’s agenda is the super-packed Ads in A Quality Score World session. The panel is being moderated by Gord Hotchkiss with speakers Joshua Stylman (Reprise), Andrew Goodman (Page Zero Media), and Jonathan Mendez (OTTO Digital) This morning’s session...

Posted on April 10, 2007 5:53 PM

This session is a one of the newer sessions from the ClickZ track that is going to get opinions from some top media buyers on what they expect to see this year, what they are buying, and where the trends...

Posted on April 10, 2007 5:33 PM

What matters when doing big SEO for big brands or big sites with thousands of products? This session will discuss the problems and solutions that marketers run into when faced with such large issues and the best way to handle...

Posted on April 10, 2007 10:17 AM

I know I am not in London now, but Liana “Li” Evans is and she has sent over the keynote session from SES London for me to post. Keynote Speech with Matt Cutts of Google Chris welcomes everyone, introduces Matt...

Posted on February 14, 2007 6:40 AM

Hello all...this is a late addition to the Chicago SES 2006 coverage we did last week. I apologize for not getting it up sooner, but I have been lagged like Barry. :) This was gracefully submitted to me by my...

Posted on December 11, 2006 3:14 PM

In case you missed it, we at the Search Engine Roundtable covered about 40 of the sessions at the Search Engine Strategies conference. I would like to thank again, Chris Boggs, Kim Krause Berg (Cre8PC) and Robert Kerry (evilgreenmonkey) for...

Posted on December 7, 2006 4:12 PM

This session is moderated by Detlev Johnson who is Director of Consulting for Position Technologies. It turns out that this was a purely Q&A slot, so I've included some of the Questions and Answers below. 1. What can I do...

Posted by evilgreenmonkey on December 7, 2006 3:04 PM

In House: Big PPC Moderated by Jeffrey Rohrs. First up is Beth Morgan from Red Bricks Media. She will discuss internal competition, units competing against each other. Gives a list of potential ways that can happen, including “generation gap,” when...

Posted on December 7, 2006 12:57 PM

Chris Sherman mods the panel with: Yahoo's Tim Converse Google's Adam Lasnik Windows Live's Eytan Seidman Ask.com's Vivek Pathak Q: For promoting a new web site, you run into problems with the sandbox or trustbox. What is more trustworthy, etc....

Posted on December 7, 2006 12:16 PM

I probably covered or sat on the Meet the Crawlers session dozens of times. So not sure how much new stuff you'll get out of me from this panel. This used to be the go-to panel, until people realized the...

Posted on December 7, 2006 10:46 AM

He starts off with some jokes, I think people giggle to be nice. ;-) He explains that January 2005 was a huge month. With the CES, Google, Yahoo, etc. were there and it made him think that it is not...

Posted on December 6, 2006 6:58 PM

The room is so empty right now, modding is J. Rohrs. Heather Frahm, co-founder, Catalyst on-line She showed an example of a high cholesterol paid search ad, by pfizer. She shows examples of the ads, who uses what text and...

Posted on December 6, 2006 5:27 PM

This session is moderated by Detlev Johnson who is Director of Consulting for Position Technologies. Detlev begins by welcoming people to the session which aims to shed some light on what link baiting and online viral marketing is, and more...

Posted by evilgreenmonkey on December 6, 2006 4:26 PM

Shari Thurow from Grantanstic Design CSS is an html addition allowing webmasters to control design, placement of elements, etc. You can use it to change the look of a site very quickly and easily. It also decreases the download time...

Posted on December 6, 2006 3:54 PM

This session is moderated by Danny Sullivan, who runs Calafia Consulting and Search Engine Land. Danny kicks off by welcoming everyone to the session which covers the process and ethics behind buying and selling links for SEO and/or traffic reasons....

Posted by evilgreenmonkey on December 6, 2006 1:24 PM

This session was contributed by Amy Edelstein of Ascent Copywriting. It’s 8:50 am, just before what’s meant to be Danny Sullivan’s first moderated session this morning on Advanced Linking. But frankly, all the buzz over double espresso and avocado tofu...

Posted on December 6, 2006 1:15 PM

Jeffrey K. Rohrs is moderating this panel, a new panel for SES. Anton Konikoff from Acronym Media is up first. He starts off explaining that he is a fan of affiliate marketing. They have a brand new affiliate program, they...

Posted on December 6, 2006 1:11 PM

This session was going to be moderated by Jeffrey K. Rohrs, although due to a delayed flight, Tim Daly filled in for him. Tim from Sendtec gives a brief description of Search Arbitrage, where PPC advertising is purchased for the...

Posted by evilgreenmonkey on December 6, 2006 11:19 AM

Chris Sherman is the moderator of this panel, the room is very empty. Why? Maybe because it is the first session of the morning or maybe because people assume it isn't a big deal, when it is. Chris puts up...

Posted on December 6, 2006 10:46 AM

Mobile Search Engines Moderated by Danny Sullivan. I cam in a little late because Danny lied at the end of the last session and said we had a half hour break. His fault. :) Anyway, Paul Yiu from Yahoo! was...

Posted on December 5, 2006 6:33 PM

Detlev is modding up this session. I may leave this session early, to prep for the Search Pulse podcast at 7pm (EST) at WebmasterRadio.FM. Bill Hanekamp from Microsite.com is up first. He said he is a fan of micro sites...

Posted on December 5, 2006 6:20 PM

This session is moderated by Detlev Johnson, who is the Director of Consulting for Position Technologies. Detlev starts off by explaining that the session will cover how to help the search robots index your site and also keep out the...

Posted by evilgreenmonkey on December 5, 2006 5:28 PM

Mobile Search Optimization Moderated by Danny Sullivan Jason Prescott from Red Door Interactive. Talks about some stats related to mobile. By 2010, over 300 million will be using mobile phones and PDA’s. The five big verticals of mobile: Consumer Package...

Posted on December 5, 2006 5:22 PM

Rebecca Lieb is modding up this panel. Jennifer Slegg, JenSense.com, Jenstar, etc. is up first. - Use titles effectively, a basic SEO principle, applies here - Use meta tags, there is evidence that they influence your contextual ads (both keywords...

Posted on December 5, 2006 4:52 PM

Getting Traffic from Contextual Networks Moderated by Detlev Johnson from Position Technologies. Unfortunately there are only about 30 people in the room…must be another session that is drawing lots of folks. Detlev introduces the concept of contextual advertising, and advises...

Posted on December 5, 2006 3:19 PM

Jon Glick from Become.com to present Beyond Ink's presentation. Duplicate content can be multiple homepages on different URLs. Different links to several different URLs and dynamic URLs. Search engines want one copy of your content, not duplicate pages. You can...

Posted on December 5, 2006 3:03 PM

This session is moderated by Andrew Goodman, who is the founder of Page Zero Media. Andrew starts off the session and mentions that it doesn't appear to have pulled in a large audience compared to the other sessions, although it's...

Posted by evilgreenmonkey on December 5, 2006 12:53 PM

We seem to be starting a bit late... Some technical difficulties with Google's presentation. I offered my VGA to HDMI cable for Amanda's Mac to connect to the projector. Now they can begin. I seriously wonder where the world would...

Posted on December 5, 2006 12:21 PM

As we were elevated up towards the keynote ballroom, the presence of a higher force was there. (ok, scratch that). But there were tons of people waiting for the ballroom's doors to open to let us in to the keynote....

Posted on December 5, 2006 10:43 AM

Video Search Optimization Yesterday, I missed the coverage of the first panel of the week, due to various reasons. However last night at the SEMPO meeting, I saw my good friend David Carberry from Advertising.com, and he said he could...

Posted on December 5, 2006 9:19 AM

This session is moderated by Rebecca Lieb, who is the Executive Editor of The ClickZ Network. Rebecca Lieb starts off the session with a brief introduction on how social media has come from a "geeky medium" into the mainstream. Today's...

Posted by evilgreenmonkey on December 4, 2006 6:43 PM

Ad Testing: Research and Findings Moderated by Andrew Goodman Came in a couple minutes late during Anton Konikoff from Acronym Media’s presentation. He is speaking about advanced topics with testing. Covering the fundamentals of ad testing: where can you test?...

Posted on December 4, 2006 6:25 PM

Working with Ad Agencies Moderated by Danny Sullivan. The idea behind this session is to try and cover ways for specialized marketers to communicate with Ad Agencies. Janet Driscol Miller, from searchmojo. She gives an overview of how they have...

Posted on December 4, 2006 4:16 PM

Andrew Goodman is moderating this session, he gives a nice intro - and says we are currently missing one of the speakers. Kelly Graziadei of Yahoo is up first. Yahoo has spent a lot of time and money in research....

Posted on December 4, 2006 3:44 PM

Ads in a Quality Score World Moderated by Danny Sullivan. “It used to be so easy with the ads…pay the most money and you get the most clicks. Now it’s like there are black boxes everywhere, controlling things. How do...

Posted on December 4, 2006 1:26 PM

One huge Googler panel, seriously. With Jessica Ewing, Venessa Fox, Shashi Seth, Adam Lasnik, Paul Botto and Amanda. Hope it is not boring... ;-) The Googlers joke around about starting late. Vanessa offered to dance on the table. Adam recommended...

Posted on December 4, 2006 12:46 PM

Detlev Johnson is modding up this session. He introduces the show to this audience. And then explains the session at hand. Brad Geddes (aka eWhisper) is up first, from LocalLaunch, asks people to turn off their cell phones. Google AdWords...

Posted on December 4, 2006 11:14 AM

Today begins the first day of SES Chicago 2006. I arrived yesterday and we are all excited for the event. Again, our live coverage schedule is posted and so are the details of those contributing towards the coverage. So expect...

Posted on December 4, 2006 7:37 AM

Danny Sullivan just posted his last thread as a moderator at Search Engine Watch Forums. He named the post Best Wishes, Search Engine Watch! As you all probably know already, Danny is leaving Search Engine Watch after not being able...

Posted on November 30, 2006 8:55 AM

I just posted our coverage schedule for the Chicago Search Engine Strategies conference here. As you can see, we have two new names to add to the crew working on this coverage for you. As usual, we have Chris Boggs...

Posted on November 27, 2006 1:58 PM

Search Engine Roundtable SES Chicago 2006 Quadruple Coverage Monday - December 4th, 2006 Times 9:00am - 10:30am 11:00am - 12:30pm 2:00pm - 3:30pm 4:00pm - 5:30pm Barry Schwartz Chris Boggs Kim Krause Robert Kerry Compare & Contrast: Ad Program...

Posted on November 27, 2006 1:55 PM

Danny Sullivan (founder of SearchEngineWatch) has just announced that he will continue to work with Incisive Media on the Search Engine Strategies conferences.In August this year Danny Sullivan, who has always been independent contractor, announced his intention to step away...

Posted by evilgreenmonkey on October 23, 2006 11:42 AM

Chris Sherman hosted an SES Local Denver conference in his back yard last week. A Search Engine Watch Forums thread calls the conference, "fantastic" by several attendees. Christine Churchill said; I’d declare it one of the best conferences I’ve been...

Posted on October 3, 2006 7:19 AM

Brett Tabke posted a featured thread at WebmasterWorld named "Incisive Media Sold to Apax for $377m." In short; Apax Partners has bought Incisive Media, "backing a £199m management buyout of the publisher of business titles including Legal Week and Investment...

Posted on September 27, 2006 7:11 AM

This morning I wrote that Danny Sullivan To Leave Search Engine Watch :: Search Industry Shocked (someone dug the story), I promised to let the search community digest this information and then summarizing that buzz. Below you will find a...

Posted on August 29, 2006 2:13 PM

Danny just posted about him leaving Search Engine Watch and SES by this December. The specific reasons was contractual and that Incisive and Danny couldn't come to terms on (what I believe to be) some sort of equity stake in...

Posted on August 29, 2006 7:04 AM