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Getting More from Google+ and the +1 Button
In this session we'll look at the many ways Google is improving by focusing on people. We'll review how the Google+ project is adding the richness of real-life sharing to software, combining the casual meetup with live multi-person video, and much more. We'll then dive into some detail with +1 implementation best practices, getting the most out of analytics and reporting, structured markup, and some thoughts on businesses in Google+.
Jonathan Allen, Director, SearchEngineWatch
Timothy Jordan, Developer Advocate, Google
2:06:35 PM Ben Pfeiffer: Timothy Jordan from Google is up to talk about Google+
2:08:11 PM Ben Pfeiffer: He says at Google it's important to focus on users. The internet is more and more about people. There are a few problems Google thinks they can solve.
2:08:41 PM Ben Pfeiffer: When you are online it is not too different than when you are offline.
2:09:35 PM Ben Pfeiffer: He says there is still something not the same online. That is why they introduced Circles to Google+
2:09:43 PM Ben Pfeiffer: It's natural way to share.
2:10:09 PM Ben Pfeiffer: The presentation is have some technical difficulties.
2:10:53 PM Ben Pfeiffer: Circles is about sharing what matters/
2:11:11 PM Ben Pfeiffer: Sparks is another part of Google+
2:11:29 PM Ben Pfeiffer: Sparks help you start a conversation online.
2:12:11 PM Ben Pfeiffer: Google Hangouts are a big part of Google+. This is a video chat but with ten of your friends. Hangouts are easy because you can jump in and out.
2:12:30 PM Ben Pfeiffer: Mobile is another component of Google+
2:13:00 PM Ben Pfeiffer: Google+ is about you and adding you to Google.
2:13:13 PM Ben Pfeiffer: Games has just launched in Google+
2:14:03 PM Ben Pfeiffer: Now he is gonna talk about +1 button
2:14:39 PM Ben Pfeiffer: 90% of consumers online trust recommendations made by friends.
2:15:25 PM Ben Pfeiffer: He puts up a search results for something. And shows how that article got a lot of +1.
2:16:30 PM Ben Pfeiffer: He says there are different levels of +1'ing something. In the results or in the article.
2:17:27 PM Ben Pfeiffer: Your social connections may increase your CTR on paid and search listing.
2:18:08 PM Ben Pfeiffer: Couple things they recently done since lauching Google+ is they released it into analytics and into webmaster tools.
2:19:22 PM Ben Pfeiffer: Once you have enough +1 data, they give you general demographic data.
2:20:07 PM Ben Pfeiffer: There is a new social engagement tracking part in Google Analytics to help you track +1 and other signals.
2:21:09 PM Ben Pfeiffer: There is now a new snippet that will load in conjunction with the page.
2:21:39 PM Ben Pfeiffer: Now he is going to present some best practices.
2:21:54 PM Ben Pfeiffer: Canonicalization is important.
2:22:39 PM Ben Pfeiffer: He gives an example of rel=canonical tag.
2:23:28 PM Ben Pfeiffer: So where do you put the +1 button on the page?
2:24:11 PM Ben Pfeiffer: A lot of retail sites are putting the +1 on the categories level pages. Such as putting it on a Shoes category, or TV category page.
2:26:14 PM Ben Pfeiffer: He is gonna present some Callback examples. This is data that Google will tell you when you get a click.
2:26:56 PM Ben Pfeiffer: He puts up some images he pulled from Flickr
2:28:53 PM Ben Pfeiffer: When you click the +1 button on the photo, and get a Callback which then shows the user other photos about green frogs from Flickr. So they get something in return which is other great photos of green frogs. All the user had to do was +1. Pretty cool!
2:29:27 PM Ben Pfeiffer: He moves on to Author information in search. 1. Ask your authors to create Google profile.
2:29:46 PM Ben Pfeiffer: In the links section of their profile they should link to sites to they contribute to.
2:30:04 PM Ben Pfeiffer: Next in the article page, you link to the authors Google profile page.
2:31:46 PM Ben Pfeiffer: Next he moves into structured markup. It's not related so much with +1, but still important. Check out schema.org
2:32:25 PM Ben Pfeiffer: He puts up a search for stuffing. It shows recipe sites, etc..
2:33:18 PM Ben Pfeiffer: He then talks about how you can markup the code on your site with schema.org markup.
2:33:56 PM Ben Pfeiffer: He says its useful and beneficial to include markup in your code.
2:55:51 PM Ben Pfeiffer: He can't comment on when Business pages will be released. He can't comment on what will be included, but promises it will be awesome. #fail
3:00:50 PM Ben Pfeiffer: Last session of SES over!