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SEW Labs - The Use of Video in Social Media : SES San Fran 2011 Live Coverage
Greg Jarboe, President & Co-founder, SEO-PR
Jonathan Allen, Director, SearchEngineWatch
Massimo Burgio, Founder & Chief Strategist, Global Search Interactive
Garry Przyklenk, Founder, Eclipseo Online Marketing
Manny Rivas, Online Marketing Account Manager, aimClear
2:06:28 PM Shanon Woodruff: This is not going to be a typical session. This is going to be a lab, so this will be a free form format - lots of Q&As.
First channel to be reviewed will be http://www.youtube.com/user/EnneagramVIdeo - Q: Should I take my one hour show and break it down into 4 smaller shows. Also, how can I promote this internationally?
A; The discussion is leaning towards breaking the one hour video down. This will not only give you more video, but will give you more options to rank higher. Make sure you change the titles of each video that describes what is being seen. As for international make sure you use close captioning, upload it, translate it to different languages and upload those as well. This will help to broaden the reach of your net.
If you do not want to break down your video, you might also want to add time coded links that will let you jump around the video without cutting it up.
2:19:13 PM Shanon Woodruff: Also, when you are thinking about breaking them up, you will want to put it into a playlist so user will know that it is part of a series, and make sure the titles of the video start with the personality types.
2:23:16 PM Shanon Woodruff: The most important real estate in YouTube title are the first 3-4 words.
2:24:08 PM Shanon Woodruff: Order of tags on YouTube is not important.
2:27:05 PM Shanon Woodruff: Also, look at what other, more successful channels, are using for their tags and copy them.
2:28:03 PM Shanon Woodruff: Don't be afraid to go after the big search terms.
2:30:17 PM Shanon Woodruff: Don't fogret about DailyMotion.com and MetaCafe.com.
2:32:02 PM Shanon Woodruff: A good tactic for individuals who are looking to create video content should use all of the sites to promote the content, not just YouTube.com
2:34:42 PM Shanon Woodruff: It is a good thing to be outside of Google, just make sure you change up the title so they are not duplicates. Also, use multiple upload tools. You add one video, description, and tags, and it will distribute it over all the major sites.
2:38:35 PM Shanon Woodruff: Also, make connection and have others embed your videos on their sites.
Now on to B2B:
Q: As the technology grows, we are battling customers - They are retailers and we are manufactures, what do we do? Here is the channel: http://www.youtube.com/user/GPRbyGSSI
A: There are a lot of little answers, but the one that has stuck out is no matter what you are at least out there and controlling your brand. Also, you might one to consider making a playlist as well as your purchasers videos to become hub of knowledge for anyone wanting to learn more. Also, add keywords, description, links. There is nothing on here that will help you to be found...also add a transcript.
2:49:30 PM Shanon Woodruff: Great idea - When you are at trade shows give them a flip camera, and take the video and optimize it with the name of the trade show. This will get you traffic from people searching for that show.