Below is live coverage of the Automating Social Media: Creating & Distributing the Message panel from the SES San Francisco 2011 conference. This coverage is provided by Shanon Woodruff at RankSmart.
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Automating Social Media: Creating & Distributing the Message : SES San Fran 2011 Live Coverage
Matt McGowan, Managing Director, Americas, Incisive Media
Charles Black, President and Chief Strategy Officer, Technorati Media
Aaron Goldman, CMO, Kenshoo
Paul Madden, Owner, Automica Limited
3:19:25 PM Shanon Woodruff: First Up: Aaron Goldman, CMO, Kenshoo
Facebook Ad Automation Best Practices
Keys to Success
Facebook has a lot of Ad Inventory
People on Facebook are not clicking
Monitor Social KPIs
Clicks, Revenues, ROIs, Uniques, Purchases, Social Impressions, and so on
Set an attribution Model to Reflect the True Value of Each Engagement
Single Click Only (First and Last)
Last click attribution undervalues FB Performance.
FB and Social Media - How do you cut through the 750 million users
Automatically Create Ad Groups
Dynamically Generate Segments (Age, Gender, Language)
High Variable Cost Between Targets
3. Messaging/Copy - Keep it fresh and short
4. Timing - Scheduling of your ads
Next Up: Charles Black, President and Chief Strategy Officer, Technorati Media
Automating Social Media: Engagement at Scale
3:37:09 PM Shanon Woodruff: He is opening up with a discussion about what his company does.
Social Media is more than social networking:
- Not just within groups of people know one another
- Within groups of people who are about the same things
- Connection based on common interest
Where ideas begin, and opinions are formed:
Why are blogs and independent publishers so important?
- 65% of readers access blogs specially to get information and onions from others
- Consumers trust blogs more than twice as much as others
Power your social message across niche and blog sites
-Consider more than traffic
-Harness the power of bother earned and paid
Automating social media: Creating and distributing the message
-Power your social message across niche and blog sites
-Automatically pull content feed
-Engage your audience
Next Up: Paul Madden, Owner, Automica Limited
Automating Social Media
- A broadcast channel
- Increasing influence of social signals in natural SEO
Golden Rule: Never automate answers to questions
How do we get people to help us?
-Get a connection, simple ask
Inhabit the niche:
- Watch the interaction
- Draw up a list of targets
- Reach out to them as much as possible
- Don't instantiate private messaging until connection
Max posts a day:
Twitter: 25-50 Tweets a day
Facebook: 1-2 Posts a day
Q: Are we interacting with bots online?
Q: How do you feel about posting the same message multiple times a day?
A: No, but it is alright to send the same one out over a number of days
A: Yes, especially with working on a global scale
Q: Do you use anything for unfollowing or unliking?
A: No, just Churn
4:02:47 PM Shanon Woodruff: The End - Automating Social Media: Creating & Distributing the Message : SES San Fran 2011 Live Coverage