Entries from Search Engine Roundtable tagged with 'pubcon'

Forums and Communities : Building, Management, and Optimization

Moderator: Brett Tabke Speakers: Chris Tolles, CEO, Topix Lawrence Coburn, President, RateItAll, Inc. Roger B. Dooley, VP of Online Community Development, Hobsons U.S. Brett Tabke, CEO, WebmasterWorld.com Chris Tolles of Topix begins: Topix is a local news aggregator. Turned it...

The Wonderful World of Widgets

Moderator: Jake Baillie Speakers: Lawrence Coburn, President, RateItAll, Inc. Peter Adams, President, Matchpoint Patrick Sexton, Search Engine Marketing Manager, We Build Pages Will Price, CEO, Widgetbox Peter Yared, CEO, iWidgets! Description: With the Web 2.0 revolution, we have seen more...

Effective Domaining Strategies

Moderator: Michael Bonfils Speakers: Jeremy Wright, CEO, B5Media Jeff Libert, CEO, DirectoryCompany.com Grace Della, CEO, Ten Golden Rules Victor Pitts, Vice President - Sales & Client Services, Moniker Online Services, LLC Grace Della: Strategy #1: Optimize sites for SEO. Select...

Top Secret Tools of The Trade

Moderator: Joe Laratro President, Tandem Interactive We are live blogging this session from Salon A @ the Las Vegas Convention Center, PubCon 2008. Good afternoon. Basic research tools, killer paid reports, (knowing how to read them) and off the beaten...

Mostly Viral Top Traffic Alternatives, or SEO on a Shoestring Budget

Moderator: Carolyn Shelby Speakers: Brett Tabke, CEO, WebmasterWorld.com Marty Weintraub Gary Kirk, Co-Founder, Technical Director, Rating Room Ltd Gary Kirk - No cost local content - high value conversions Most sales happen near the home 3 Basics for a Successful...

Domain Names and Trademarks - Legal Issues

Moderator: Melanie Mitchell Speakers: Deborah Wilcox, Partner, Baker & Hostetler LLP Clarke Walton, Founder, Walton Law Firm David Naffziger, President & CEO, BrandVerity, Inc. Clarke Walton starts the session. Started out as an SEO before became a lawyer. Paid for...

Getting Rid of Duplicate Content Issues Once and For All

Moderator: Rand Fishkin Rahul Lahiri, Vice President of Search Product Management, Ask is a maybe... Ben D'Angelo, Software Engineer, Google is kicking things off. Duplicate content issues include multiple URLs pointing to the same page or very similar pages. Different...

Keynote Address by Satya Nadella of Microsoft Live Search

Brett Tabke with Satya Nadella, Senior Vice President, Search, MSN Portal & Advertising Platform Group, Microsoft. Brett welcomes everyone and does some quick house keeping. Satya Nadella is now up, it seems like he will be speaking, no back and...

Google Gives Us Their Internal SEO Guide

Last night, Malie of Google announced at PubCon that they have posted their internal SEO guide, the guide they use to building search engine friendly web sites within Google, to the public. You can find the SEO guide at the...

26 Steps Revisited - 2008

Based on WebmasterWorld's most popular thread ever: http://www.webmasterworld.com/forum3/2010.htm Brett Tabke's "26 Steps" has received nearly 25 million page views and 15 million unique visitors since it was first posted almost seven years ago, and has been used as a training...

Local Search Optimization

Moderator: Larry Mersman Speakers: David Klein, Electron Wrangler & SEO, Purpose Inc Joe Laratro, President, Tandem Interactive William Leake, CEO, Apogee Search Justin Sanger, Founder & President,LocalLaunch! Description: It is not just for brick-and-mortars anymore. Many Web sites have discovered...

International and European Site Optimization

So get this, there is a break now. But the session also starts now, got that? The refreshments are until 3:30, but the session starts at 2:50. In any event, it is about 3pm and we have not started yet....

Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO

We are live blogging, this session from Salon B @ the Las Vegas Convention Center, PubCon 2008. Because it is live, there is no editorial or proofing process. The moderator is Joe Laratro. PDFs, DOCs and feeds each have idiosyncrasies...

SEO and Big Search

Moderator: Joseph Morin said they changed the title to making search work on many levels. Melanie Mitchell, Vice President of Marketing, Foliofn Investments, Inc. is up first. She first worked at AOL earlier this year and left. The consumer is...

Ground-Up SEO Content Development as Pure Business Strategy

Moderator: Gillian Muessig 
Speakers:
Heather Lloyd-Martin, President, North American Division, SuccessWorks
Matt Tuens, Founder & CEO, Heather-LLoyd Martin: • Today we will discuss SEO content through the sales cycle. • Why build content? • Why focus on content? • Thinking about the...

How SMBs Can Use PR Campaigns To Grow Traffic

Moderator: Michael McDonald Speakers: Lisa Buyer, President/CEO, The Buyer Group Robin Liss, Founder and President, CamcorderInfo.com Greg Jarboe, President and Co-Founder, SEO-PR Jiyan Wei, Product Manager,Vocus Description: A well-seasoned panel of PR pros examine small and medium sized business campaigns....

Competitive Intelligence : Know Thy Competitor Well

We are live blogging this session from Salon C @ the Las Vegas Convention Center, PubCon 2008. Because it is live, there is no editorial or proofing process. The Internet allows marketers to gain unprecedented insight as to competitors'...

The Big Dedicated Server Payoff

Moderator: Roger B. Dooley The room is empty, maybe 20 people here, max. Alexander Barbara, CEO, ReidBrown Enterprises, Inc. is up first. There is a tipping point, maybe your site is slow, your having a lot of down time, or...

Real-World Winning Tactics for Content Creation

This panel of content creation gurus will look at how to keep the creativity flowing while managing the content process. 

Moderator: Derrick Wheeler 
Speakers:
Rupali Shah, Organic Search Manager, GroupM
Robin Liss, Founder and President, Camcorderinfo.com
Ted Ulle, Partner, The MEWS Group Ted...

Brand Reputation Monitoring & Management: Background & Tactics

Good morning. We are live blogging, this session from Salon C @ the Las Vegas Convention Center, PubCon 2008. Because it is live, there is no editorial/proofing process and raw notes will be posted. Welcome to SEORoundTable's coverage. Managing a...

Local and Mobile Search

Moderator: Andy Beal Speakers: Shailesh Bhat, Senior Product Manager, Yahoo! Local, Yahoo Alex Porter, Vice President, Location3 Media Bill Mongovan, VP SearchCenter, Omniture Gregory Markel, Owner, InfuseCreative Description: Local search now comes from a real convergence of local targeting and...

Analytics Vendors and Package Implementation

Moderator: Melanie Mitchell Brett Crosby, Group Manager Google Analytics, Google is replaced by Matt at Google (not Cutts). He begins talking about core concepts to using web analytics. Waiting for any new stuff... I.e. talks about how to install Google...

Large Scale Bid Management

Moderator: Ken Jurina Speakers: Chris Knoch, Principal Search Consultant, Omniture Jon Kelly, President, SureHits Gerry Bavaro, Executive Chairman, Didit.com Chris from Omniture: Economy of Efforts - acknowledge your resources - determine key priorities and tactics. Take a step back and...

Discover Techniques Used by Enterprise-Level SEOs/SEMs

Moderator: Joe Laratro Speakers: Marshall D. Simmonds, Vice President of Enterprise Search Marketing, New York Times, on the web Bill Hunt, Search Effectiveness Team Lead, IBM.com, Global Strategies Ash Nallawalla, Traffic Manager, Yellow Online, Sensis Pty Ltd Scott Polk, Sr....

Real World VodCasting and Vlogging

Brett Tabke, CEO, WebmasterWorld.com Vanessa Zamora, Video Producer, SearchEngineWorld They set up the scene with Vanessa sitting on a set up to do vlogging. Brett, basically talks about how their videos are going. Much of what he said, he said...

Landing Page Optimization, Back Button Buzz Kill, & MultiVariate Testing

Moderated by Christine Churchill We are live blogging this session from Salon B @ the Las Vegas Convention Center, PubCon 2008. Great ad copy is not enough in itself, absent effective conversion on the landing page. This panel discussed tips...

Video and Multimedia Advertising - Show Me The Money!

Moderator: Joseph Morin Angela Lauria, VP and General Manager, Commission Videos is first up. In short, they paid videos with advertisers. Publishers can earn CPMs up to $7. It can go live in minutes and it helps increase visitor page...

Keyword Research, Selection and Optimization

Moderator: Christine Churchill Speakers: Ken Jurina, President, Epiar Inc Larry Mersman, Vice President, Trellian Wil Reynolds, Founder, SEER Interactive Stoney deGeyter, President, Pole Position Marketing Wil Reynolds starts the session: OPD: Other People's Data. Free ways to get other people's...

Universal and Personal Search- This Changes Everything

Moderator: Jake Baillie Speakers: Brian Combs, Senior VP & Chief Futurist, Apogee Search Greg Boser, President, WebGuerrilla LLC Amanda Watlington, Ph.D., APR Description: We have had over a year now with the changes to the stock SERP, and it is...

Affiliate Based PPC Issues and Options

Moderated by Jon Kelly We are live blogging this session from Salon D @ the Las Vegas Convention Center, PubCon 2008. PPC and affiliate marketing make amazing bedfellows, but present a number of classic challenges. This session presented "issues" facing...

Earning Big Bucks With Social Media Traffic

Moderator: Rand Fishkin Speaker: Michael Gray – Atlas Web Service Social Media is one of the hardest things to monetize. People aren’t coming in with an open wallet. Only try to monetize it once you really get social media. Don’t...

Video Search Engine Optimization

This room is packed, not sure what was going on in the session before, but this room is now packed. Moderator: Robin Liss starts off about picking the right topic of your video, just like you would for writing content....

Top-Shelf Organic SEO

Moderator: Mark Jackson Speakers: Bruce Clay, President, Bruce Clay, Inc. Bill Hunt, Search Effectiveness Team Lead, IBM.com, Global Strategies Ash Nallawalla, Traffic Manager, Yellow Online, Sensis Pty Ltd Jill Whalen, CEO,High Rankings Description: This session covers mid-level to super-advanced organic...

Effective Affiliate Strategies

We are live blogging this session from Salon C @ the Las Vegas Convention Center, PubCon 2008. I have the pleasure of sitting next to the lovely Lisa Barone. The rough and tumble affiliate marketing field presents quite a few...

PPC Engine Vendor Panel

Is the PPC channel part of your online marketing campaign? Are you interested in advertising with Google AdWords, Yahoo Search Marketing, Microsoft adCenter, or Ask? Do you want to see the latest and greatest from these PPC engines? Do you...

Game On : Rocking Your Video Startup

Steven Baker is modding up this panel, the room seems pretty empty, but it is a very niche topic. Robin Liss, Founder and President of Camcorderinfo.com is up first. For a few thousand, you can create quality videos that rival...

Understanding The Complex Social Marketing Playing Field

This panel of SMO promotion experts will take you from mid-level to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn. Remember, PubCon starts where...

Kickoff Keynote Address, Shawn Rorick, Cirque de Soleil

Brett Tabke introduces Shawn and says that he has been ahead of his search marketing game for years. He says this is his first keynote. He asks: How many of you consider yourselves internet marketers for more than a couple...

PubCon 2008: We'll Be There, and Here's Our Schedule

Pubcon is a matter of days and Search Engine Roundtable is here to serve. Among guestbloggers Avi Wilensky of Promediacorp, Dave Rohrer, Arnie Kuenn of Vertical Measures, and Marty Weintraub of aimClear, plus with Barry and myself, we have over...

Conference Coverage Recap: SES Chicago & PubCon Vegas 2007

Our coverage of the December search marketing conferences is now complete. We have extensive coverage, in raw-live format from SES Chicago and PubCon Vegas. Both conferences were a huge hit and lots of fun and learning took place. Again,...

International and European Site Optimization

Kim Frederiksen - Addvisors - Case Study Find an Edge - more business - better business - cheaper business Case Study - VIP Properties - ppc was getting to expensive 8.7 millionaires in the world - 2.9 in NAmerica -...

CSS and HTML Coding Today

It seems that half of the panel was unable to make it at the last minute. Marc Juneau - Nolagraphics.com Gives his background - started at GoDaddy and now has own company. History of Web - 1 site to 160...

Alternative Discovery and SEO - Feeds, PDF's, and Blog SEO

Rick Klaus - Feedburner/Google - SEO for Blogs and Feeds - Google does not index RSS/Atom content - social netowrks encourage feed distribution - Feedburner's "pro" features are free - one of the large upsides to being bought by a...

SEO Design and Organic Site Structure

Speaker 1: Mark Jackson – VIZION Interactive, Inc. I will cover getting your site to do well and traffic – not the end of the game; you need to convert and be successful on all browsers. I will cover keyword...

Web Hosting Industry Overview

A web site cannot exist without hosting. This is an area that is often poorly researched by site owners. This session reviewed current issues with the web hosting industry and touched upon on hot topics including shared hosting, shared IPs,...

Effective Domaining Strategies

Brett has each person give a background on themselves. Each quickly does so. Monti plugs the domain auction @ 3PM later today. Domain names as a marketing tool Mark Klein - Sedo Background: - descriptive "direct navigation" - this is...

Domain Names and Trademarks - Legal Issues

Clark Walton, Esq. - Domain Name Law Diffe cant hide - Domain privacy services between UDRP and ACPA Register your trademark - stay away from trademarks of others You cant hide UDRP - uniform dispute resolution policy - binding arbitration...

Optimizing Your Site for Contextual Ads

Jaan Janes - SVP, Business Development, Pulse 360 Talks about Pulse 360 and what they do. Relvancy - Shows some good examples that his company does and some bad ones by Google. Relevancy: Do your ads even matter? Alot of...

Link Baiting - 96 Different Strategies

Todd Malicoat - stuntdubl.com - Hook Combinations for Successful Linkbaiting Shows a photo of B-Real of Cypress Hill (I am able to call it out before anyone - all those years of listening to Cypress Hill payoff) 95 Thesis -...

Link Building Campaigns and Strategies

Chris - Moderator Founder of DMOZ Jim Boykin - We Build Pages The presentation isnt flashy and until the other day there wasnt even a presentation *some chuckles* The Questions: What link building methods have changed? - Link Trades -...

Social Marketing 101

Social Media is hot in 2007 and should continue in 08. Rand is up first. Social Media Marketing Essentials - he has 2 presentations. socail Media 101 (pure basics) - 60 websites worth watching (more advanced) Rand takes a vote...

PPC 101 – Beginner to Intermediate Level

Moderator: Christine Churchill. Will talk about copywriting secrets. Better qualified traffic if better ads. Things to remember is competitors have same problem, 25 words or less. Harder to be concise when you have less room. Takes creativity and thought to...

SEO 101 - The Timeless and Classic Hits

This is a Q & A Intro to SEO 101 session with Jill Whalen, Bruce Clay, Jake Baillie, Bill Slawski, and Ash Nallawalla. Q: How important are on page factors now relative to off page factors? A: Bruce: If you...

Pubcon's Wednesday Night Activity: Werewolves

SEOmoz is holding a Werewolf parlor game event next week in Pubcon where registrants are able to score cool playing cards (including the one of Barry, pictured). If you don't know how to play, you can read the rules. The...

Are You a Blogger Going to Pubcon? Show Tickets Available!

If you're a videoblogger or a blogger who might be able to write a review about some Vegas shows, you might be interested in the 500 tickets that Joe Morin scored for you. You will need to meet some criteria,...

Going to Pubcon? Unofficial Events Guide Posted

Sphinn has the scoop on some of the events to be held at Pubcon which is to occur next week (already!) So far, there are a few parties, including an Enom one to be held on Wednesday, December 5th, but...

Google's Matt Cutts to Keynote at WebmasterWorld's PubCon: Got Questions?

There are three keynotes at the upcoming PubCon. They include Craig Newmark of Craigs List, Richard Rosenblatt of DemandMedia, and Matt Cutts of Google. Now, most of you are probably more interested in Mr. Cutts. If so, and you are...

WebmasterWorld/PubCon Partners with SEOClass

As I was checking some upcoming conference websites yesterday after recovering from a great SMX Advanced conference, I noticed that Brett Tabke's head all of the sudden showed up on the SEO Class website. I hadn't seen that before, but...

Exclusivity Rumors Between SES, SMX and WebmasterWorld Are True

The conference competitiveness has really started to heat up while at SMX. Rand reported of rumors of exclusivity contracts that speakers who wanted to speak at SES conference had to sign. In this contracts, SES supposedly did not allow speakers...

WebmasterWorld's PubCon Goes Up Against Search Engine Strategies Chicago

While I was on the Daily Search Cast with Danny Sullivan, we got an email from Brett Tabke, owner of WebmasterWorld, who notified us about speaker pitches. Then Danny informed me that Search Engine Strategies Chicago this year, is the...

WebmasterWorld PubCon Vegas 2006 Recap

I am back from the PubCon Vegas conference. It was the best PubCon ever, in my opinion, Brett totally did an awesome job, even without his wife not being able to come (we noticed). This conference is much more laid...

Interactive Site Reviews and SERP Quality Control Forum

With Matt Cutts, Tim Mayer, Greg Boser, Todd Friesen, Danny Sullivan and modded by Jake Baillie. This is a site review forum, so my not taking won't be so great... It is just funny how people trash on these sites....

Spider and DOS Defense - Rebels, Renegades, and Rogues

Vanessa Fox from Google to talk about bots... The basis is that major SEs bots behave well, they do not all use the same syntax, test your file to make sure you're blocking and allowing what you want and use...

Forums and Communities : Building and Optimization

Roger B. Dooley is up first. there are youth oriented communities, the challenges include population changes from yea tot year, behavior issues and generation caps. But they spend a lot of time online, they are a desirable demographic and they...

Special Guest Keynote - Danny Sullivan - Search Engine Land

Brett Tabke welcomes everyone. He recaps things and talks about the schedule for today... He blamed Danny for breaking the news about the new sitemap protocol. He then talks about Danny resigning from SEW and how he asked Danny to...

Yahoo! Rents Out Hugh Hefner's Sky Villa in Palms Hotel

I was lucky enough to be invited to Yahoo!'s party last night at the Palms Hotel. Yahoo! rented out the Hugh Hefner's Sky Villa, which I hear goes for 40k per night. They had Chris Pierce performing live with his...

Super Session : Search and Research on a Rail

Tom Hughes from Sentient Services was up first. Brand positioning research presentation. While we are delivery web site performance, we are also delivering brand performance. Why should I care about brand experience? The web site is the front line for...

Duplicate Content Issues (Yahoo & Google)

Amanda Watlington was up first. The typical causes of duplicate content include many. Tools to detect dup content include your ability to search, take content of 10 words and search on it, also see cyberspyder or webbug, domain ownership info...

What Every Webmaster Should Know: PHP, PERL, ASP.net

Ted Ulle gets up at the podium and welcomes every body. Adam Young is first up, WMW PHP mod forum. He explains that you can do anything with scripting. It is more important to know what you want done, versus...

New Age of Web Advertising Keynote by John Battelle

Last time he spoke here was New Orleans and it was before FM and his book. He showed an industry narrative, and calls this the third wave of tech and culture. Between 1970 and 1980 they had Digitize Back Office...

Special Afternoon Keynote by Jon S Von Tetzchner of Opera

Brett praises Opera.... Jon S Von Tetzchner is now up... They make browsers. They put the browser on anything out there. PC, Mac, Linux, Solaris, etc. You can also run it on your mobile, nintendo, etc. all running the same...

Corporate Mega Site SEO Management

Todd Friesen is modding. Andrew Gerhart from Primedia was up first. They acquired an auto site with tons of strengths... The weaknesses of the site are that; entire site was built on a flat file CMS, code is a mess,...

Affiliate Strategies and Content Strategies

Jake Baillie is moderating this panel. Elisabeth Archambault was first up, her aka is buckworks. She is not anyone's super affiliate. She pays more in taxes then what she earned teaching in a community college. Content for affiliates... Optimizing an...

Feeds and Other Alternative Optimization Opportunities

Greg Jarboe of SEO-PR.com was up first. He shows a slide of news search, vertical search, local, blog and social search, as they are used more and more by agencies and marketers. MarketingSherpa tested the tactic known as SEO PR....

Feeds, Blogs, News, and Social Search (FeedBurner, Digg, Topix)

A bit late to this panel, got caught talking outside in the lobby. Niall Kennedy is up on the stage, he is currently talking about wikipedia. He is now explaining web feeds as alternates. They are highly structured, discovery by...

WebmasterWorld Pubcon Kickoff Keynote Address - Guy Kawasaki

Guy Kawasaki from Garage Technology Ventures, worked at Apple in the past. He makes fun of PC's and then begins his keynote. He worked at Apple in the mid 90s and he was responsible for convincing companies to write software...

WebmasterWorld PubCon 2006 Conference Introduction

I walk down from the conference hotel across the street to the conference center. As I am slowly lifted via the escalator up to the conference area, I see this line forming. The line must have been hundreds of people...

PubCon Coverage Today

Today, we will be covering the WebmasterWorld PubCon conference. I will try to get some hot forum threads up as well, time permitting. Check out our WebmasterWorld PubCon 2006 Coverage Schedule....

Dual Plus Coverage of WebmasterWorld's PubCon Next Week

I have just posted the detailed coverage schedule for the upcoming PubCon conference over here. This is the third PubCon we are covering at the Search Engine Roundtable, giving us well over 15 conference coverage reporting under our belt. You...

WebmasterWorld PubCon 2006 Coverage Schedule

PubCon Las Vegas 2006 - Roundtable Coverage Schedule All times tentative and subject to revision. Tuesday November 14 TracksSEO: Organic SearchSEM: Search MarketingThe Webmaster WorldThe Mosh Pit 08:45a 9:00a Conference Introduction by Brett Tabke (Covered By Barry Schwartz) 09:00a...

Danny Sullivan to Keynote at WebmasterWorld's PubCon Vegas

Brett Tabke just announced at WebmasterWorld that Danny Sullivan will be keynoting at the next PubCon, in Vegas 2006. WebmasterWorld is proud to announce that Danny Sullivan will keynote WebmasterWorld's PubCon Las Vegas this November. Sullivan said he was looking...


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