PubCon Live: Cool Tools for Search Marketers & Social Signals In Search

2:54:22 PM Barry Schwartz: Should be starting soon.

2:56:18 PM Barry Schwartz:

2:56:21 PM Barry Schwartz: Here we go..

2:57:30 PM Barry Schwartz: Christine is going to talk about search marketing tools

2:58:11 PM Barry Schwartz: Tools: saves you time and money, provides insights, identifies new opportunities, and it does a lot of the boring, repetitive work

2:59:43 PM Barry Schwartz: Types of Tools: keyword tools, ranking tools, site analysis, seo tools, link tools, competitive tools, etc.

3:00:17 PM Barry Schwartz: Free Keyword Tools:
- Google Keyword Tool
- Google Wenbmaster Tools
- Google Insights
- Google Trends
- Microsoft Add In For Excel

3:00:46 PM Barry Schwartz: Paid Keyword Tools:
- WordTracker
- Trellian
- Hitwise
- WordStream
- Nichebot
- SEOmoz Keyword Tool

3:03:37 PM Barry Schwartz:

3:05:23 PM Barry Schwartz: Ranking Tools:
- Web Position
- Advanced Web Ranking
- Mikes-Marketing-Tools.com
- GooglerRankings.com
- DigitalPoint
- SEObook.com
- etc

3:05:44 PM Barry Schwartz: Site Analysis Tools
- Code Validators like validator.w3.org, htmlhelp.com and netmechanic

3:06:39 PM Barry Schwartz: - Header Checkers such as Rex Swain;s HTTP Viewer

3:07:22 PM Barry Schwartz: - Spider Viewers such as Lynx

3:07:38 PM Barry Schwartz: -Broken Link Checkers such as Xenu Link Sleuth, validator.w3.org/checklink

3:09:31 PM Barry Schwartz: SEO Tools:
- BruceClay
- SEOMoz
- WebsiteGrader.com
- RavenSEO

3:09:52 PM Barry Schwartz: SEO Toolbars and Extensions
- SEOBook
- SEO Quake
- SEOMoz
- MajesticSEO
- RankQuest
- Alexa
- WebDevelopers

3:10:56 PM Barry Schwartz: Link Tools:
- Yahoo Site Explorer
- Majestic SEO
- SEOmoz LinkScape
- SEOmoz Open Site Explorer
- Advanced Link Manager
- OptiLink
- HubFinder
- SoloSEO
- Blekko

3:13:29 PM Barry Schwartz: She shows screen shots of these tools

3:15:19 PM Barry Schwartz: Competitive Analysis Tools:
- Hitwise
- comScore Marketer
- Trellian
- SEOmoz Keyword tool
- Spyfu
- Compete
- SEMRush
- KeyCompete
- KeywordSpy
- AdGooRoo
- Keyword Analyzer

3:18:12 PM Barry Schwartz: Social Media Tools
- Google Alerts
- Radian6
- TweetBeep
- Twhirl
- TweetDeck
- SocialMention.com
- Topsy

3:18:52 PM Barry Schwartz: Christine now raps up

3:19:17 PM Barry Schwartz: Next up: Social Signals In Search by Eric Enge

3:22:14 PM Barry Schwartz: They are doing a brief Q&A now

3:25:24 PM Barry Schwartz: Okay, now Eric

3:27:09 PM Barry Schwartz: Top Brands in social are coca cola, Disney, Starbucks, Oreo, Red Bull, etc - they kill it on Facebook

3:27:22 PM Barry Schwartz:

3:27:35 PM Barry Schwartz:

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3:28:08 PM Barry Schwartz: Small brands can also build presence, one of his clients has 17,000 fans

3:28:53 PM Barry Schwartz:

3:29:04 PM Barry Schwartz: He is showing many examples...

3:29:17 PM Barry Schwartz:

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3:30:46 PM Barry Schwartz:

3:31:05 PM Barry Schwartz:

3:31:10 PM Barry Schwartz: They also share other people's stuff

3:31:24 PM Barry Schwartz: Participate in the community...

3:31:55 PM Barry Schwartz: Make sure to leverage influencers because they have larger audiences, they are more trusted and so on

3:33:18 PM Barry Schwartz:

3:33:23 PM Barry Schwartz: Marissa Mayer is pretty authoritative

3:33:56 PM Barry Schwartz:

3:35:01 PM Barry Schwartz: Twitter authority
- Number of relevant followers
- Authority and relevance of people who click on your shared links
- Authority and relevanyce of people who retweet
- Ratio of followers to followed
- Your type according to Clout (celebs vs thought leader, etc)
- Age of your account

3:35:33 PM Barry Schwartz:

3:36:21 PM Barry Schwartz: Google's Matt Cutts said they can see Fan pages but cannot see Facebook Shares...

3:37:03 PM Barry Schwartz:

3:37:19 PM Barry Schwartz: Twitter is often more personal than other places

3:37:57 PM Barry Schwartz: People feel comfortable with the opinion of someone who is more approachable

3:38:33 PM Barry Schwartz:

3:38:57 PM Barry Schwartz: Note, you can click on the image to increase the size

3:39:35 PM Barry Schwartz: Google can now read Facebook comments, see http://www.seroundtable.com/google-ajax-indexing-14241.html

3:40:43 PM Barry Schwartz: EdgeRank determines what you see on Facebook's feeds:
- Formula : u * w & d
- u = match of viewing user to the poster
- w = weight for this edge type (create, comment, like, share, photo, likes)
- d = time decay factor

3:42:05 PM Barry Schwartz: It is about engagement, not about you. Create conversions! Don't be commercial!

3:42:33 PM Barry Schwartz: Google + is now out

3:43:04 PM Barry Schwartz: Google is highly committed to this, the bonuses of Googlers is tied very closely to the success of the Google + network

3:43:31 PM Barry Schwartz:

3:44:01 PM Barry Schwartz:

3:45:23 PM Barry Schwartz: He mentions this post http://www.stonetemple.com/new-clarity-on-reconsideration-requests-from-tiffany-oberoi/

3:45:36 PM Barry Schwartz: Matt Cutts tweeted it and it was awesome how much it had

3:45:53 PM Barry Schwartz:

3:46:40 PM Barry Schwartz: I am going to skip the last sessions, I am tired of live blogging... almost done wit this one

3:46:52 PM Barry Schwartz:

3:46:58 PM Barry Schwartz: he is #4 and all via social media

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3:48:33 PM Barry Schwartz: That is all