Below is live coverage of the Cool Tools for Search Marketers & Social Signals In Search panel from the PubCon 2011 conference.
Disclaimer: The coverage is brought to you in real time, using a custom live blogging tool. Feel free to ask questions or leave comments for inclusion into the live coverage. During the live event, live notes will auto-scroll with newest entries at top. After the session is complete the archive version will have the oldest entries at the top. We ask you to please excuse any typos, as these are live notes.
Stay tuned! Live updates will begin momentarily.
2:54:22 PM Barry Schwartz: Should be starting soon.
2:56:21 PM Barry Schwartz: Here we go..
2:57:30 PM Barry Schwartz: Christine is going to talk about search marketing tools
2:58:11 PM Barry Schwartz: Tools: saves you time and money, provides insights, identifies new opportunities, and it does a lot of the boring, repetitive work
2:59:43 PM Barry Schwartz: Types of Tools: keyword tools, ranking tools, site analysis, seo tools, link tools, competitive tools, etc.
Free Keyword Tools:
- Google Keyword Tool
- Google Wenbmaster Tools
- Google Insights
- Google Trends
- Microsoft Add In For Excel
Paid Keyword Tools:
- SEOmoz Keyword Tool
- Web Position
- Advanced Web Ranking
Site Analysis Tools
- Code Validators like validator.w3.org, htmlhelp.com and netmechanic
3:06:39 PM Barry Schwartz: - Header Checkers such as Rex Swain;s HTTP Viewer
3:07:22 PM Barry Schwartz: - Spider Viewers such as Lynx
3:07:38 PM Barry Schwartz: -Broken Link Checkers such as Xenu Link Sleuth, validator.w3.org/checklink
SEO Toolbars and Extensions
- SEO Quake
- Yahoo Site Explorer
- Majestic SEO
- SEOmoz LinkScape
- SEOmoz Open Site Explorer
- Advanced Link Manager
3:13:29 PM Barry Schwartz: She shows screen shots of these tools
Competitive Analysis Tools:
- comScore Marketer
- SEOmoz Keyword tool
- Keyword Analyzer
Social Media Tools
- Google Alerts
3:18:52 PM Barry Schwartz: Christine now raps up
3:19:17 PM Barry Schwartz: Next up: Social Signals In Search by Eric Enge
3:22:14 PM Barry Schwartz: They are doing a brief Q&A now
3:25:24 PM Barry Schwartz: Okay, now Eric
3:27:09 PM Barry Schwartz: Top Brands in social are coca cola, Disney, Starbucks, Oreo, Red Bull, etc - they kill it on Facebook
3:28:08 PM Barry Schwartz: Small brands can also build presence, one of his clients has 17,000 fans
3:29:04 PM Barry Schwartz: He is showing many examples...
3:31:10 PM Barry Schwartz: They also share other people's stuff
3:31:24 PM Barry Schwartz: Participate in the community...
3:31:55 PM Barry Schwartz: Make sure to leverage influencers because they have larger audiences, they are more trusted and so on
3:33:23 PM Barry Schwartz: Marissa Mayer is pretty authoritative
- Number of relevant followers
- Authority and relevance of people who click on your shared links
- Authority and relevanyce of people who retweet
- Ratio of followers to followed
- Your type according to Clout (celebs vs thought leader, etc)
- Age of your account
3:36:21 PM Barry Schwartz: Google's Matt Cutts said they can see Fan pages but cannot see Facebook Shares...
3:37:19 PM Barry Schwartz: Twitter is often more personal than other places
3:37:57 PM Barry Schwartz: People feel comfortable with the opinion of someone who is more approachable
3:38:57 PM Barry Schwartz: Note, you can click on the image to increase the size
3:39:35 PM Barry Schwartz: Google can now read Facebook comments, see http://www.seroundtable.com/google-ajax-indexing-14241.html
EdgeRank determines what you see on Facebook's feeds:
- Formula : u * w & d
- u = match of viewing user to the poster
- w = weight for this edge type (create, comment, like, share, photo, likes)
- d = time decay factor
3:42:05 PM Barry Schwartz: It is about engagement, not about you. Create conversions! Don't be commercial!
3:42:33 PM Barry Schwartz: Google + is now out
3:43:04 PM Barry Schwartz: Google is highly committed to this, the bonuses of Googlers is tied very closely to the success of the Google + network
3:45:23 PM Barry Schwartz: He mentions this post http://www.stonetemple.com/new-clarity-on-reconsideration-requests-from-tiffany-oberoi/
3:45:36 PM Barry Schwartz: Matt Cutts tweeted it and it was awesome how much it had
3:46:40 PM Barry Schwartz: I am going to skip the last sessions, I am tired of live blogging... almost done wit this one
3:46:58 PM Barry Schwartz: he is #4 and all via social media
3:48:33 PM Barry Schwartz: That is all