PubCon Live: Cool Tools for Search Marketers & Social Signals In Search

Nov 8, 2011 - 5:50 pm 1 by

click for full sizeBelow is live coverage of the Cool Tools for Search Marketers & Social Signals In Search panel from the PubCon 2011 conference.

Disclaimer: The coverage is brought to you in real time, using a custom live blogging tool. Feel free to ask questions or leave comments for inclusion into the live coverage. During the live event, live notes will auto-scroll with newest entries at top. After the session is complete the archive version will have the oldest entries at the top. We ask you to please excuse any typos, as these are live notes.

Finished Auto-Refresh: Off
Barry Schwartz: 2:54:22 pm
Should be starting soon.
Barry Schwartz: 2:56:18 pm
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Barry Schwartz: 2:56:21 pm
Here we go..
Barry Schwartz: 2:57:30 pm
Christine is going to talk about search marketing tools
Barry Schwartz: 2:58:11 pm
Tools: saves you time and money, provides insights, identifies new opportunities, and it does a lot of the boring, repetitive work
Barry Schwartz: 2:59:43 pm
Types of Tools: keyword tools, ranking tools, site analysis, seo tools, link tools, competitive tools, etc.
Barry Schwartz: 3:00:17 pm
Free Keyword Tools:
- Google Keyword Tool
- Google Wenbmaster Tools
- Google Insights
- Google Trends
- Microsoft Add In For Excel
Barry Schwartz: 3:00:46 pm
Paid Keyword Tools:
- WordTracker
- Trellian
- Hitwise
- WordStream
- Nichebot
- SEOmoz Keyword Tool
Barry Schwartz: 3:03:37 pm
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Barry Schwartz: 3:05:23 pm
Ranking Tools:
- Web Position
- Advanced Web Ranking
- Mikes-Marketing-Tools.com
- GooglerRankings.com
- DigitalPoint
- SEObook.com
- etc
Barry Schwartz: 3:05:44 pm
Site Analysis Tools
- Code Validators like validator.w3.org, htmlhelp.com and netmechanic
Barry Schwartz: 3:06:39 pm
- Header Checkers such as Rex Swain;s HTTP Viewer
Barry Schwartz: 3:07:22 pm
- Spider Viewers such as Lynx
Barry Schwartz: 3:07:38 pm
-Broken Link Checkers such as Xenu Link Sleuth, validator.w3.org/checklink
Barry Schwartz: 3:09:31 pm
SEO Tools:
- BruceClay
- SEOMoz
- WebsiteGrader.com
- RavenSEO
Barry Schwartz: 3:09:52 pm
SEO Toolbars and Extensions
- SEOBook
- SEO Quake
- SEOMoz
- MajesticSEO
- RankQuest
- Alexa
- WebDevelopers
Barry Schwartz: 3:10:56 pm
Link Tools:
- Yahoo Site Explorer
- Majestic SEO
- SEOmoz LinkScape
- SEOmoz Open Site Explorer
- Advanced Link Manager
- OptiLink
- HubFinder
- SoloSEO
- Blekko
Barry Schwartz: 3:13:29 pm
She shows screen shots of these tools
Barry Schwartz: 3:15:19 pm
Competitive Analysis Tools:
- Hitwise
- comScore Marketer
- Trellian
- SEOmoz Keyword tool
- Spyfu
- Compete
- SEMRush
- KeyCompete
- KeywordSpy
- AdGooRoo
- Keyword Analyzer
Barry Schwartz: 3:18:12 pm
Social Media Tools
- Google Alerts
- Radian6
- TweetBeep
- Twhirl
- TweetDeck
- SocialMention.com
- Topsy
Barry Schwartz: 3:18:52 pm
Christine now raps up
Barry Schwartz: 3:19:17 pm
Next up: Social Signals In Search by Eric Enge
Barry Schwartz: 3:22:14 pm
They are doing a brief Q&A now
Barry Schwartz: 3:25:24 pm
Okay, now Eric
Barry Schwartz: 3:27:09 pm
Top Brands in social are coca cola, Disney, Starbucks, Oreo, Red Bull, etc - they kill it on Facebook
Barry Schwartz: 3:27:22 pm
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Barry Schwartz: 3:27:35 pm
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Barry Schwartz: 3:27:47 pm
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Barry Schwartz: 3:28:08 pm
Small brands can also build presence, one of his clients has 17,000 fans
Barry Schwartz: 3:28:53 pm
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Barry Schwartz: 3:29:04 pm
He is showing many examples...
Barry Schwartz: 3:29:17 pm
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Barry Schwartz: 3:30:34 pm
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Barry Schwartz: 3:30:46 pm
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Barry Schwartz: 3:31:05 pm
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Barry Schwartz: 3:31:10 pm
They also share other people's stuff
Barry Schwartz: 3:31:24 pm
Participate in the community...
Barry Schwartz: 3:31:55 pm
Make sure to leverage influencers because they have larger audiences, they are more trusted and so on
Barry Schwartz: 3:33:18 pm
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Barry Schwartz: 3:33:23 pm
Marissa Mayer is pretty authoritative
Barry Schwartz: 3:33:56 pm
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Barry Schwartz: 3:35:01 pm
Twitter authority
- Number of relevant followers
- Authority and relevance of people who click on your shared links
- Authority and relevanyce of people who retweet
- Ratio of followers to followed
- Your type according to Clout (celebs vs thought leader, etc)
- Age of your account
Barry Schwartz: 3:35:33 pm
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Barry Schwartz: 3:36:21 pm
Google's Matt Cutts said they can see Fan pages but cannot see Facebook Shares...
Barry Schwartz: 3:37:03 pm
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Barry Schwartz: 3:37:19 pm
Twitter is often more personal than other places
Barry Schwartz: 3:37:57 pm
People feel comfortable with the opinion of someone who is more approachable
Barry Schwartz: 3:38:33 pm
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Barry Schwartz: 3:38:57 pm
Note, you can click on the image to increase the size
Barry Schwartz: 3:39:35 pm
Google can now read Facebook comments, see http://www.seroundtable.com/google-ajax-indexing-14241.html
Barry Schwartz: 3:40:43 pm
EdgeRank determines what you see on Facebook's feeds:
- Formula : u * w & d
- u = match of viewing user to the poster
- w = weight for this edge type (create, comment, like, share, photo, likes)
- d = time decay factor
Barry Schwartz: 3:42:05 pm
It is about engagement, not about you. Create conversions! Don't be commercial!
Barry Schwartz: 3:42:33 pm
Google + is now out
Barry Schwartz: 3:43:04 pm
Google is highly committed to this, the bonuses of Googlers is tied very closely to the success of the Google + network
Barry Schwartz: 3:43:31 pm
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Barry Schwartz: 3:44:01 pm
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Barry Schwartz: 3:45:23 pm
He mentions this post http://www.stonetemple.com/new-clarity-on-reconsideration-requests-from-tiffany-oberoi/
Barry Schwartz: 3:45:36 pm
Matt Cutts tweeted it and it was awesome how much it had
Barry Schwartz: 3:45:53 pm
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Barry Schwartz: 3:46:40 pm
I am going to skip the last sessions, I am tired of live blogging... almost done wit this one
Barry Schwartz: 3:46:52 pm
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Barry Schwartz: 3:46:58 pm
he is #4 and all via social media
Barry Schwartz: 3:47:39 pm
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Barry Schwartz: 3:48:05 pm
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Barry Schwartz: 3:48:30 pm
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Barry Schwartz: 3:48:33 pm
That is all
 

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