Below is live coverage of the Real World Low-Risk High-Reward Link Building panel from the PubCon 2011 conference.
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Stay tuned! Live updates will begin momentarily.
11:25:57 AM Barry Schwartz: We will likely start a bit late since the session in this room ends at the same time the session starts.
11:26:14 AM Barry Schwartz: Technically we start in 4 minutes
11:36:57 AM Barry Schwartz: Aaron Shear is up first
11:37:46 AM Barry Schwartz: E-Commerce linking ideas, e-commerce links are hard to get.
11:38:25 AM Barry Schwartz: Do an affiliate program
11:41:38 AM Barry Schwartz: Figure out irresistible link bait: widgets that add real value or as simple as a sizing chart for shoes (like Zappos)
11:42:32 AM Barry Schwartz: Here is another example
11:43:12 AM Barry Schwartz: Reach out to bloggers but don't send them a blanket stupid email, give them something they want. Send them a gift card or somethig.
11:44:18 AM Barry Schwartz: Use social - social signals are important for link building for e-commerce
11:44:57 AM Barry Schwartz: Google looks at social signals, +1 does help. Facebook likes seem to count
11:45:39 AM Barry Schwartz: Don't push these social signals to pages with high bounce rate
11:46:52 AM Barry Schwartz: Are you selling something special?
11:47:21 AM Barry Schwartz: Can you get on the vendors list on manufacturer's web site?
11:48:35 AM Barry Schwartz: #1 linked to page on Zappos, shows things being sold in real time around the world
11:48:57 AM Barry Schwartz: Dixon Jones next up
11:49:43 AM Barry Schwartz: He just got electrocuted by the computer but he is okay
11:50:32 AM Barry Schwartz: He is going to focus on the risk thing and come up with low risk ideas
11:51:08 AM Barry Schwartz: Here is a bad example
11:51:24 AM Barry Schwartz: They are in online dating market so they tried some link bait idea
11:51:47 AM Barry Schwartz: They did a press release saying they will kick out all the "fat" people on their site.
11:52:01 AM Barry Schwartz: it worked well
11:52:13 AM Barry Schwartz: BBC link
11:52:33 AM Barry Schwartz: That is link bait!
11:52:53 AM Barry Schwartz: This is what happened
11:53:19 AM Barry Schwartz: It got them traffic but the traffic died down
11:53:31 AM Barry Schwartz: It did not have a long term affect
11:54:12 AM Barry Schwartz: They missed the real secret of link building, they broke the trust with their customers and got the relationship wrong.
11:54:19 AM Barry Schwartz: Link building is about relationship building
11:54:40 AM Barry Schwartz: (1) Offer Testimonials
11:55:31 AM Barry Schwartz: (2) Organize Blogger Meetups for your industry sector
11:56:24 AM Barry Schwartz: (3) Send samples - give them a demo, let them try it, etc.
11:57:03 AM Barry Schwartz: (4) Speak at conferences
11:58:09 AM Barry Schwartz: (5) Run a good cause web site
11:58:37 AM Barry Schwartz: (6) Set up honor badges (we love your site, etc)
12:00:40 PM Barry Schwartz: They also have an ongoing ranking of the top million web sites and shows up and downs
12:05:10 PM Barry Schwartz: Next up is Ross Jones
12:06:45 PM Barry Schwartz: Lot of People who do not buy links b/c they are afraid of the risk
12:07:22 PM Barry Schwartz: There are shades of gray, like giving gift cards
12:19:14 PM Barry Schwartz: Got to run, be back in an hour or so for the next session