PubCon Live: Real World Low-Risk High-Reward Link Building

11:25:57 AM Barry Schwartz: We will likely start a bit late since the session in this room ends at the same time the session starts.

11:26:14 AM Barry Schwartz: Technically we start in 4 minutes

11:36:57 AM Barry Schwartz: Aaron Shear is up first

11:37:26 AM Barry Schwartz:

11:37:46 AM Barry Schwartz: E-Commerce linking ideas, e-commerce links are hard to get.

11:38:25 AM Barry Schwartz: Do an affiliate program

11:39:49 AM Barry Schwartz:

11:41:38 AM Barry Schwartz: Figure out irresistible link bait: widgets that add real value or as simple as a sizing chart for shoes (like Zappos)

11:42:31 AM Barry Schwartz:

11:42:32 AM Barry Schwartz: Here is another example

11:43:12 AM Barry Schwartz: Reach out to bloggers but don't send them a blanket stupid email, give them something they want. Send them a gift card or somethig.

11:44:18 AM Barry Schwartz: Use social - social signals are important for link building for e-commerce

11:44:57 AM Barry Schwartz: Google looks at social signals, +1 does help. Facebook likes seem to count

11:45:39 AM Barry Schwartz: Don't push these social signals to pages with high bounce rate

11:46:52 AM Barry Schwartz: Are you selling something special?

11:47:21 AM Barry Schwartz: Can you get on the vendors list on manufacturer's web site?

11:48:35 AM Barry Schwartz: #1 linked to page on Zappos, shows things being sold in real time around the world

11:48:39 AM Barry Schwartz:

11:48:57 AM Barry Schwartz: Dixon Jones next up

11:49:29 AM Barry Schwartz:

11:49:43 AM Barry Schwartz: He just got electrocuted by the computer but he is okay

11:50:32 AM Barry Schwartz: He is going to focus on the risk thing and come up with low risk ideas

11:51:02 AM Barry Schwartz:

11:51:08 AM Barry Schwartz: Here is a bad example

11:51:24 AM Barry Schwartz: They are in online dating market so they tried some link bait idea

11:51:47 AM Barry Schwartz: They did a press release saying they will kick out all the "fat" people on their site.

11:52:01 AM Barry Schwartz: it worked well

11:52:12 AM Barry Schwartz:

11:52:13 AM Barry Schwartz: BBC link

11:52:33 AM Barry Schwartz: That is link bait!

11:52:53 AM Barry Schwartz: This is what happened

11:53:01 AM Barry Schwartz:

11:53:19 AM Barry Schwartz: It got them traffic but the traffic died down

11:53:31 AM Barry Schwartz: It did not have a long term affect

11:54:12 AM Barry Schwartz: They missed the real secret of link building, they broke the trust with their customers and got the relationship wrong.

11:54:19 AM Barry Schwartz: Link building is about relationship building

11:54:40 AM Barry Schwartz: (1) Offer Testimonials

11:55:31 AM Barry Schwartz: (2) Organize Blogger Meetups for your industry sector

11:56:24 AM Barry Schwartz: (3) Send samples - give them a demo, let them try it, etc.

11:57:03 AM Barry Schwartz: (4) Speak at conferences

11:58:09 AM Barry Schwartz: (5) Run a good cause web site

11:58:37 AM Barry Schwartz: (6) Set up honor badges (we love your site, etc)

12:00:40 PM Barry Schwartz: They also have an ongoing ranking of the top million web sites and shows up and downs

12:05:10 PM Barry Schwartz: Next up is Ross Jones

12:05:23 PM Barry Schwartz:

12:06:45 PM Barry Schwartz: Lot of People who do not buy links b/c they are afraid of the risk

12:07:22 PM Barry Schwartz: There are shades of gray, like giving gift cards

12:07:42 PM Barry Schwartz:

12:12:33 PM Barry Schwartz:

12:14:03 PM Barry Schwartz:

12:15:45 PM Barry Schwartz:

12:17:33 PM Barry Schwartz:

12:18:51 PM Barry Schwartz:

12:19:14 PM Barry Schwartz: Got to run, be back in an hour or so for the next session