PubCon Live: Competitors from the Darkside - Rogue SEO Tactics

Nov 10, 2011 - 6:10 pm 1 by

click for full sizeBelow is live coverage of the Competitors from the Darkside - Rogue SEO Tactics panel from the PubCon 2011 conference.

Disclaimer: The coverage is brought to you in real time, using a custom live blogging tool. Feel free to ask questions or leave comments for inclusion into the live coverage. During the live event, live notes will auto-scroll with newest entries at top. After the session is complete the archive version will have the oldest entries at the top. We ask you to please excuse any typos, as these are live notes.

Finished Auto-Refresh: Off
Barry Schwartz: 3:10:32 pm
Starting in 5 minutes or so
Barry Schwartz: 3:10:57 pm
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Barry Schwartz: 3:14:53 pm
Barry Schwartz: 3:15:12 pm
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Barry Schwartz: 3:15:31 pm
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Barry Schwartz: 3:15:52 pm
Here we go - first up is Giovanni Gallucci
Barry Schwartz: 3:16:11 pm
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Barry Schwartz: 3:16:57 pm
He is going to do the softer stuff, steve will give you harder stuff and Carolyn will give you stuff that will prevent u from sleeping
Barry Schwartz: 3:17:14 pm
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Barry Schwartz: 3:17:50 pm
He said there is nothing else to learn in SEO so now he is a professional photographer
Barry Schwartz: 3:18:09 pm
He had no business doing professional photographer so he hacked his way in
Barry Schwartz: 3:18:30 pm
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Barry Schwartz: 3:18:59 pm
He shot a local jaguer dealership photography for them
Barry Schwartz: 3:19:14 pm
How do you fake your way into an industry and be successful at it
Barry Schwartz: 3:19:24 pm
You need to learn what tools you need for which jobd
Barry Schwartz: 3:19:27 pm
Barry Schwartz: 3:20:16 pm
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Barry Schwartz: 3:21:57 pm
You need to build relationships also
Barry Schwartz: 3:22:21 pm
He went to the band's dad and not to the publicist
Barry Schwartz: 3:23:38 pm
Build a portfolio, get experience. Do stuff for free and for research.
Barry Schwartz: 3:24:12 pm
Make sure to plan
Barry Schwartz: 3:26:04 pm
Yes, he is not talking about rogue SEO tactics, he is talking about rogue career development
Barry Schwartz: 3:26:55 pm
When you do bad things, such as talk at a conference about black hat,
Barry Schwartz: 3:27:24 pm
Fake media badges to get into events, counterfeit badges
Barry Schwartz: 3:29:09 pm
Good stuff to come
Barry Schwartz: 3:29:16 pm
stay tuned
Barry Schwartz: 3:30:11 pm
If people threaten to sue you, they won't sue you. If they want to sue you, they will sue you. (not too sure about that)
Barry Schwartz: 3:31:31 pm
Black hat people who are successful are because they are also invisibile
Barry Schwartz: 3:32:16 pm
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Barry Schwartz: 3:34:00 pm
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Barry Schwartz: 3:34:52 pm
He sneaked up to the stage to get that picture of Kiss
Barry Schwartz: 3:35:01 pm
He goes places he is not suppose to be
Barry Schwartz: 3:37:43 pm
He spoke about photography here because he was about to get a job but didnt get the job b/c he talked about black hat SEO. So now he talks about black hat photography.
Barry Schwartz: 3:38:07 pm
Steve Plunkett is now up, asking who knows what a link wheel
Barry Schwartz: 3:38:41 pm
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Barry Schwartz: 3:38:54 pm
Ethics & Liability
Barry Schwartz: 3:39:17 pm
JC Penney got slapped and they are still in Google
Barry Schwartz: 3:40:16 pm
Do your due diligence, with black hat, you will break Google's rules.
Barry Schwartz: 3:41:01 pm
Black hat typically means things that you do that are against the search engine guidelines via danny sullivan
Barry Schwartz: 3:41:09 pm
Bing has the same rules
Barry Schwartz: 3:42:15 pm
Black hat is hidden text, hidden pages, excessive content, automated link creation, content obfuscation, etc
Barry Schwartz: 3:42:36 pm
Link Wheel Service
Barry Schwartz: 3:42:47 pm
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Barry Schwartz: 3:42:57 pm
Squidoo is an example of this
Barry Schwartz: 3:44:02 pm
Blackhats try to sneak in too many balls. Whitehates can file reconsideration and come back to play again. @mattcutts
Barry Schwartz: 3:44:18 pm
He does not participate link schemes
Barry Schwartz: 3:45:09 pm
Google wants people to report. HE keeps saying report spam, report spam.
Barry Schwartz: 3:45:59 pm
Only report spam if you are perfect -- Carolyn Shelby said, you don't rat out someone for having pot in their locker, if you have pot in your locker.
Barry Schwartz: 3:46:05 pm
Carolyn Shelby is now up
Barry Schwartz: 3:46:23 pm
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Barry Schwartz: 3:46:40 pm
Things she will tell you may get you in jail, she is telling you to protect you so you dont do it.
Barry Schwartz: 3:47:32 pm
Nice people have bad habits, avoid confrontation, believe nice people are rewarded, they trust people and they believe life is fair.
Barry Schwartz: 3:47:42 pm
This is not good for people, business is war
Barry Schwartz: 3:48:00 pm
Being paranoia is healthy... Carolyn always assumes the worse
Barry Schwartz: 3:48:11 pm
You need back up plans and maintain a war chest.
Barry Schwartz: 3:48:47 pm
war chest is a stock pile of money that you never trust
Barry Schwartz: 3:48:51 pm
trust = touch
Barry Schwartz: 3:48:59 pm
Technological Machinations
Barry Schwartz: 3:49:51 pm
Types of Badness:
- Script kiddies, spammers looking to exploit your resources. Looking for sites that have weaknesses.
- Attacks with intent: competitors, disgruntles employees, ex-girlfriends, etc.
Barry Schwartz: 3:50:50 pm
Types of Security:
- Luck
- Obscurity
- Proximity
- Physical
- Network
- Superior Litigation
Barry Schwartz: 3:53:03 pm
Trust is the biggest liability of all
- Shred your documents
- Dont give everyone admin access
- Run background checks on employees and vendors
- Something really important, do it yourself.
- Plan for the worst anyway with disaster recovery and off site backups
Barry Schwartz: 3:54:56 pm
Firesheep - it sniffs networks and gives you passwords, etc.
Barry Schwartz: 3:55:52 pm
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Barry Schwartz: 3:55:52 pm
Here is a pic
Barry Schwartz: 3:56:27 pm
Facesniff is for Android
Barry Schwartz: 3:58:08 pm
How do you and your employees access your systems
Barry Schwartz: 3:58:16 pm
Where are your servers location
Barry Schwartz: 3:58:26 pm
Who does the backups and where are they kept?
Barry Schwartz: 3:58:34 pm
IF X goes down what happens to your business?
Barry Schwartz: 3:58:46 pm
Do you have contracts, insurance and business structure
Barry Schwartz: 4:01:20 pm
Legal: If you can't beat someone in the SERPs... Remove them by restoring their business.
Barry Schwartz: 4:01:50 pm
Law makes everyone equal, but justice goes to the highest bidder
Barry Schwartz: 4:03:21 pm
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Barry Schwartz: 4:04:50 pm
Most people don't have the money for lawyers...
Michael Martinez: 4:04:53 pm
"Remove them by restoring their business" ???
Barry Schwartz: 4:05:09 pm
@michael - sorry, restoring = removing (long day)
Barry Schwartz: 4:05:26 pm
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Barry Schwartz: 4:06:34 pm
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Barry Schwartz: 4:07:17 pm
FYI, last session in 15 minutes "Whats New at Bing and Blekko?" then PubCon sessions are over and I fly back tonight and do video recap on zero sleep
Steve Matthews : 4:11:21 pm
Thanks for doing this Barry. I listened in on both yours and Brian's live blogging. Well done! Steve

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