It is weird writing a conference recap while sitting in my office but that is where I am. Like most New York conferences, I commute back and forth - so no flying for me (thankfully). In any event, the Search...
It is weird writing a conference recap while sitting in my office but that is where I am. Like most New York conferences, I commute back and forth - so no flying for me (thankfully). In any event, the Search...
Kevin Ryan said it is very hard to run a session like this because he knows everyone for a long time. "We were doing this when no one else was." Here are some of the "founding fathers of the industry"...
3 Speakers Kendall Allen, Managing Director, Incognito Digital Mike Moran, Distinguished Engineer, IBM Nell Thompson, Director of Education, Media Arts Full Sail Allen's Presentation: Talent Considerations: 1. what's your organization 2. role 3. values and flaws - 6 profiles 4....
Thursday morning SES New York keynote address by Andrew Tomkins, Chief Scientist, Yahoo! Search Mike Grehan has called him the smartest man in search today! Where does Yahoo see search going? Will be the subject of much discussion today. Eg...
As the web moves into its second generation, sites are making more use of CSS, AJAX and other advanced and interactive design techniques. But how are the largely Web 1.0 search engines reacting to these, from an SEO perspective. This...
As Search Engine Marketing (SEM) grows in popularity, many companies are attempting to handle the SEM function in-house despite the inherent complexity and challenges. Join us for a spirited discussion and get a chance to meet some of these intrepid...
Moderator: Pauline Ores, SES Advisory Board and Senior Marketing Manager, Social Media Engagement, General Business, IBM Corporation Andrew C. Frank, Research VP, Gartner Media Industry Advisory Services is first up. Marketing in the Spotlight: - Losing: -- Faith in the...
Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details...
Moderator: Erik Qualman, Search Engine Watch Expert and Global Vice President, EF Education Liana Evans, Director of Internet Marketing, KeyRelevance is up to talk to us about video sharing and rating/review sites. (1) Social media is not new, it starts...
Kevin Ryan is the moderator of this panel. I just made it in from crazy NYC traffic with 15 minutes to spare. Love that Hilton parking, incredibly convenient, trust me a I pay for it. Ryan introduces the wrong person...
How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for...
First up is Matt Bentley, Chief Strategy Officer, Sedo.com. Matt talks about the economics of domain traffic. He talks about the old way versus buying traffic versus PPC and Adwords. An example is wifi.com. If wifi.com has 15,000 visitors you...
This session is packed, people are sitting on the floor. Avinash Kaushik Google Analytics, Analytics Evangelist is holding this panel. The issue is that there is too much data. The tool gives you actionable insights into data. I'm crammed here,...
Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Hear from industry gurus about how search, marketing and information seeking is changing the industry that follows...
Bill Tancer, General Manager, Global Research, Hitwise Jason R. Finger, Co-Founder & Chief Executive, Seamless Web Paul Forster, CEO, Indeed Steven Krein, CEO, Organized Wisdom.com Joshua Stylman, Managing Partner, Reprise Media Kevin Ryan says information retrieval needs to get better....
Moderated by Jeff Rohrs from ExactTarget. He welcomes people back from lunch and introduces the panel. Having covered this panel in the past, we can hope that there will be a few fireworks between Shuman from Google and Tom Cuthbert...
If Internet access providers, such as telephone and cable companies, begin preferring certain web sites or content types over others, it will be harder for the marketing community to determine whether observed on-line behavior is due to customer choice or...
Presentation by Pat Hall of Hallmark Capital Hallmark is an independant investment firm, meaning the discussion today is unbiased. Going to cover in today's presentation: 1. how the SEOs/SEMs are evaluated? 2. 3 Factors investors look at specifically 3. how...
Michael Boland, Senior Analyst, The Kelsey Group is moderating this panel. He gives an intro on why video is important for local and important for small businesses. Video is to integrate the branding capabilities with the internet (direct response). There...
Jeffery Eisenberg 5 rules of marketing 1.Marketing has changed, it used to be delivering a lead, customer, that's changed. In the past you could make promises they had nointention of delivering on. However, trust is more likely to happen with...
The big SES New York show starts in just one week from today. Tamar and I plan on traveling back and forth each day to the Hilton to cover the conference, in fact, I hope to be there as early...
Two threads erupted yesterday all on conference controversy in the search industry. We have a thread on the controversy of paying speakers at Cre8asite Forums and a thread on the controversy of sponsor paid and run sessions at Sphinn. Should...
Our coverage of the December search marketing conferences is now complete. We have extensive coverage, in raw-live format from SES Chicago and PubCon Vegas. Both conferences were a huge hit and lots of fun and learning took place. Again,...
Moderated by Jeff Rohrs, who states this this will hopefully be an Oprah-like therapy session (laughs). First speaker is Michael Murray from Fathom SEO. Difficult clients - they want solutions to their problems and assurance. He suggests to avoid problems...
It's extremely important for IT and Marketing to work together. Kiss and make up!!! IT guys do more than play quake. First begin your research project by looking at: URL Structure How many variables are in that url? Search Engine...
Ready to start your search marketing career? This panel looked at ways fledgling SEMs can educate themselves to get started in this exciting profession. The session was moderated by: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and...
Moderated by Kevin Ryan, the conference’s organizer. He welcomes people and provides a brief introduction to the topic. He discusses that search is great since you do not have to have the campaign “in the can” months in advance. He...
Speakers: Todd Parsons, Co-Founder and CPO, Buzzlogic Jay Sears, SVP, Strategic Products and Business Development, ContextWeb, Inc. Jason Weisberger, COO, Federated Media Blog Statistics 65 million Americans read blogs 60% of those readers access blogs to explicitly get an opinion...
Speakers: Marc Barach, Chief Marketing Officer, Ingenio, Inc. Dan Hight, Director of eCommerce Sales – Agency Division, Superpages.com Pay Per Call is paid calls from search. Calls: A performance based advertising service and network that drives calls instead of clicks....
Speakers: John Squire, SVP, Product Strategy, General Manager, Search Services, Coremetrics Bob Heyman, Chief Search Officer, Mediasmith Isabel Sopoglian, VP of Search Marketing, Cars.com John Think about your marketing in terms of how we get the right visitors and what...
Kevin Heisler, Executive Editor, Search Engine Watch moderated the panel. Managing PPC without automation is becoming impossible to do by hand. Tools at different price points are becoming more prevalent and require serious expertise. This SES session discussed using API...
How ThomasNet reinvented itself after 100 years A little history ThomasNet was a print directory company who turned into a giant online marketing force. They connect industrial buyers and suppliers. They’ve been online since 1995; 100% focus on industrial marketplace. ...
Speakers: Jeremy Kreitler, Director of Product Management, Yahoo! Maps Ian White, CEO, Urban Mapping Jim Schoonmaker, CEO, Everyscape Ziya Genceren, LiveSearch Maps Product Manager, Microsoft Gary Price, Director of Online Information Resources, Ask.com Gary Price – (This presentation was...
Moderated by Anne Kennedy from Beyond Ink, who introduces the topic and panelists. She asks how many are actually using social media tools, and a fair amount of the nicely filled room raises their hands. First speaker is Todd Parsons...
Speakers: * Jennifer Doss, E-Commerce Marketing Manager, Lids.com * Jamie Smith, CEO, Engine Ready * James Beriker, President, Efficient Frontier * Chris Leggatt, Senior Account Executive, Moniker Jennifer Doss Lids.com is real-time they sell hats from colleges and other sports...
Google is on a rampage to devalue sites who engage in link buying and selling. Do paid links ruin the integrity of search engine results? Are they evil? From the conference description: “Search engines, especially Google, say don't do 'em....
Co-moderated by Kevin Ryan and Kevin Heisler from SEW. Panelists include Mike Grehan from Searchvisible Ltd. (congrats Mike on the new company), Andrew Goodman from Page Zero Media, Brad Goldberg from Microsoft Search Business Group, James Lamberti from Comscore, and...
Apologies to readers as I came in late due to a scintillating conversation I had with Gary Price over lunch that ran-over. Speaking is Jeff Pruitt from iCrossing who is also the current president of SEMPO and a great guy....
Moderator: Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network Speakers: Bill Hanekamp, CEO, The Wall Ed Kim, Chief Executive Office, Red Bricks Media Fionn Downhill, CEO & President, Elixir Systems Rebecca starts off talking about can you build the...
Moderated by two of the SEW Kevins – Ryan and Heisler. Ryan does the introduction and welcomes everybody to balmy Chicago. Speakers will be Allan Chapell of Chapell and Associates; Jack Myers of jackmyers.com; Pauline Ores from IBM. Kevin Ryan...
Moderator: Greg Jarboe, President and Co-Founder, SEO-PR Speakers: Darian Rodriquez Heyman, Executive Director, Craigslist Foundation Ben Rattray, Founder & CEO, Change.org Nan Dawkins, Founder, RedBoots Digital, Serengeti Communications Darian Rodriquez Heyman They take the name and spirit of Craiglist into...
SES Chicago 2007 Day 1 Session 2: Meet the Web Analytics Players Vendors from major web analytics services each covered different metrics challenges plus answered questions about measuring success and their tools in general. Moderator: Frank Watson, Head Search Marketing,...
Moderated by Rebecca Lieb of ClickZ, who warmly welcomes the attendees and introduces the session’s only speaker. Brian Eisenberg of Future Now Inc. Will present his views on redefining the customer. He talks about the Marketing (r)Evolution by showing a...
Welcome to the Search Engine Roundtable coverage of Search Engine Strategies Chicago 2007. The crowd seems to be fairly large, with people trickling in and smooth lines in the registration booth. I am excited to get things cooking! This first...
Moderator: - Kevin Ryan – Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch. Speakers: - Motoko Hunt – Founder, Japanese Search Marketing Strategist, AJPR LLC - T.R. Harrington – Director of Strategic Direction & Product Development,...
SES San Jose Organic Track: CSS, AJAX, Web 2.0 and Search Engines Speakers: (Moderator) Anne Kennedy, Managing Partner, Beyond Ink Shari Thurow, Founder and SEO, Omni Marketing Interactive Vanessa Fox, Zillow.com Mikkel deMib Svendsen, Creative Director, deMib.com Amit Kumar, Yahoo!...
SES San Jose 2007 Issues Track: In House: Big SEO Speakers: (Moderator) Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Bill Macaitis, VP of Online Marketing & SEO/SEM, Fox Interactive Media Marshall D. Simmonds, Chief Search Strategist, New York...
SES San Jose 2007 Multimedia Track: Video Search Optimization Speakers: (Moderator) Sapna Satagopan, Associate Analyst, JupiterResearch Gregory Markel, Founder/President, Infuse Creative, LLC Jeremy Clem, DoubleClick/Performics Sherwood Stranieri, Search Marketing Director, Catalyst Online Stephen Baker, Chief Revenue Officer, Everyzing Session Description:...
SES San Jose 2007 Advertising Track: Putting Search Into the Marketing Mix Speakers: (Moderator) Sara Holoubek, Free Agent Consultant Misty Locke, President and Co-Founder, Range Online Media Curtis Dueck, Senior Account Manager, Epiar, Inc. Bill Mungovan, Director of Search, Carat...