Want Links? Build Or Buy Sites That Can Link To You

Feb 4, 2011 • 8:12 am | comments (9) by twitter Google+ | Filed Under Link Building Tips & SEO

ChainedA WebmasterWorld thread has discussion around how some sites that rank well in Google but only have links from sites they actually own.

The disturbed SEO said:

Last week, a competitor that is normally on page 3 to 4 on Google has started to rank number one or 2 for a highly competitive term. When i was evaluating their backlinks, 85% of the 20 links they have are all from blog / low content sites they own. When I say low content I mean one post on a blog with a unique url over 6 months ago. The other 15% are from low quality directories. I thought Google was trying to get rid of this type of spam links, not reward them... Anyone else seeing anything like this?

Guess what? It works. It doesn't necessarily matter if the sites that link to you are sites you technically own. If you have good quality content and the links are somewhat quality, then it will count. If you abuse it, then Google may take action, but otherwise, it is fine.

Let me quote Wheel, a Senior Member at the forums, who said I "use it myself thank you very much. Works great. And remember, that doesn't invalidate the content or usefullness of the site that is ranking."

He added other methods he uses:

I personally prefer to have a stable of high quality sites to give myself backlinks from but there's a variety of things you can do:

- lots of crap sites as you've described. I haven't personally seen this in a long time, but I'm not surprised.

- build out related but different sites in the niche and drive backlinks to them, get them hosted etc distinctly. Makes for valid backlinks and as long as Google can't connect the dots they should look good. I've got a widget site in my niche and a forum in my niche. Both are great sites on their own. I give myself links from them.

- buy dropped domains in your niche, rebuild them somewhere else. Maybe even let sit somewhere with content on them for six months or a year. I've actually got a whole bunch of pr4-6 websites with content on them that were dropped a couple of years ago. Today they're not dropped sites, they're pr4-6 2 year old sites.

- buy existing dormant websites. Go looking for dormant websites in your niche, offer them some small amount, see if they bite. If they do, leave the site as about untouched as you can and then drop yourself a link.

What do you think?

Let me be clear, this does not mean you should go out and build thousands of blogpost blogs and link them all to you. If it looks unnatural, Google will eventually get you.

Forum discussion at WebmasterWorld.

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Phelps Kes

02/04/2011 02:03 pm

ooo bad satellite sites :)

David C. Minchala

02/04/2011 04:56 pm

Sites in service industries like medical and legal can have ENTIRE link profiles based on this strategy and other paid links. FULL DISCLOSURE: i used to work for a legal marketing company. One of the most frustrating things for us was to see competitor sites using competitor services rely totally on "manufactured" links (paid or part of a site network, which is just another type of paid link IMO) and succeed.

Michael Martinez

02/04/2011 05:27 pm

I've built plenty of micronetworks for clients but I always remind them that the philosophy of "if 1 is good for me 1,000 should be great for me" usually results in a search penalty. Everything should be done in moderation, and the micronetwork has a better chance of surviving if the sites actually offer *some* value to their visitors. They don't have to be 1,000,000 page wonders to accomplish that.

David C. Minchala

02/04/2011 05:46 pm

Good point - you're always best served if you manage to deliver some form of value. You'll def "get away with" a lot more that way.


02/04/2011 05:49 pm

Nothing irritates me more than wasting time on building links to have them disappear for unknown reasons. I would rather spend that time on build my own network of sites and a strategic community of trusted friends who share links. It's a waste of time emailing individual webmasters for link exchanges. If I can't control the links they are almost useless to me. Paid links are often an easy way out for those with deep pockets and little talent. You have to evaluate what the link will cost you over it's lifespan, paid links require more attention than free links to make sure you're getting your moneys worth. As long as you provide solid content and don't try and game the system too much you won't get poo on your face for building networks. When you get greedy and start spewing out mass quantities of vomit like on ehow and about then you're gonna get noticed.

Tyler Deardon

02/05/2011 06:56 pm

I think all Webmasters hate building backlinks. It can take up the majority of your time. Which is why we want to take advantage of anything working methods possible.


02/07/2011 07:37 pm

This is news?


02/07/2011 10:22 pm

It is important to mention that Satellite sites are similar to posters. Could you imagine an offline business that gets penalised for having posters in relevant locations where potential clients could see them? Of course not. As long as you are providing value to your market it makes sense that search engines should reward you. Links form Forums (whether you are participating or whethrr you own the forum ) is a great method, as well as social media properties. These already have unique locations online and unique urls so you dont always have to create bunch of sites you own yourself. The people ive heard complaining are usually not prepared to do marketing and expect traffic to come just because they have something good to offer. "if you build it they will come" does not apply online and you have to build a network to work as a net to get the customers / viewers / search engines to your website and product.


03/07/2014 01:41 am

I know someone who buys expired domains and aged domains he finds himself. Each of the "network" sites are also targeted to keywords and are fully monetized, working sites. I would find it hard to believe he would not pass a manual.

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