Google's AdSenseAdvisor asked in a WebmasterWorld thread all of those who have not yet switched to the new AdSense interface, why they have not done so yet.
The new AdSense interface was first introduced to some publishers back in November 2009. But in November 2010, it was rolled out to all to use. Google has made it optional for all publishers, leaving a way for publishers to jump between the old and new interface.
AdSenseAdvisor is asking publishers what is holding them back from switching. Personally, I use the new interface but there are some things I have to do under the old interface, such as set up AdSense channels for Google's mobile app ads. The functionality is not yet in the new interface, so I have no choice.
But there are plenty of reasons why publishers are not migrating to the new interface and they are being shared at the WebmasterWorld forums. Here are some:
- Easier to see earnings for the day
- Easier to block advertisers in old interface
- Managing multiple color palette with an ad
- View ads by targeting type for a channel or individual site, not just whole account view.
- Sometimes I just want a quick view of daily earnings for all channels (url and custom combined)
- Speed issues
- Many more...
If you want Google to know why you like the old interface, let them know at the forums.
Forum discussion at WebmasterWorld.