Official Google Panda #22 Update: November 21

Nov 30, 2012 • 2:45 am | comments (25) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google Panda Refresh 22I am seeing another spike in SEO/Webmaster chatter at the ongoing WebmasterWorld thread of a possible Google Panda update.

It makes sense, Google told us about ten days ago that the Panda update we thought we saw was not a Panda update but we should expect a Panda update in about 7-10 days. Well, it is about ten days and the forum are buzzing about it.

I emailed Google and they told me the Panda update happened around November 21st, so a lot less than 7-10 days from when I asked. In fact, it was less than two days after I asked.

So there was a Panda refresh on November 21, 2012 - version number 22.

Google did not tweet anything about this update, at least not yet.

Update: Google told us 0.8% of queries in English were impacted by this.

Past Google Panda Update:

Forum discussion at WebmasterWorld.

Previous story: Daily Search Forum Recap: November 29, 2012


Tom Brennan

11/30/2012 10:56 am

Cheers for the update Barry.


11/30/2012 11:18 am

yes i knew this. I had dropped actually starting Nov 20-24 BUT then in the last week my traffic went back to normal! I also looked nov 23 and for an article my competition went from page 1 to page 3 i felt bad for him BUt now he is back to where he was before!!! and my views are back to where they where before. Google has taken the last Panda update AWAY. They reverted! 100% sure


11/30/2012 11:21 am

i checked more than once on my competition. I just said once to make my story less confusing. My comp went back to where he was before Nov 21 and my views are back to where they were before. between Nov 20-24 i dropped almost 35%

Mushegh H. (Andava)

11/30/2012 11:29 am

@Barry there certainly was an "update" on November 16-17.. and we called it "UFO" as many heard about it but none can prove...


11/30/2012 11:45 am

"Google told us 0.8% of queries in English were impacted by this." Not much more left to manipulate, thus the low number. How does Google manage to increase clicks on ads by a massive amount while "improving search quality" ? Oh, Google Search is rigged and works to increase Adwords performance because better search equals less clicks on ads. Do not be a moron to trust a word Amit the Crook Singhal and Matt Cutts say, they're con-men.


11/30/2012 03:19 pm

Eeesh, another update! Hey All - We had our penalty revoked for bad linking a couple days ago, does anyone know when to expect to start seeing traffic increase & pages in the SERP's? We understand we are going to have to re-build but when should we expect to start seeing our pages back in search?


11/30/2012 04:05 pm

Debbie, although the penalty was removed that doesn't mean that you'll suddenly surge in the search. Barry wrote about this yesterday, I believe. Because G bases search results in part on links, when links are disavowed your rank decreases. That notice from G was their way of informing you why they decreased your ranking. Even if you erased all of the unnatural links, it's not going to boost your ranking because you lost the links. You'll have to work on building a natural profile linking; best way to do that is to make your site awesome so that people naturally link.


11/30/2012 04:18 pm

Frank - Thanks for your input, I understand we are going to need to start over. However, I was wondering the time frame to be re-ranked in the SERP's and when the data centers will be updated? month, wekks, etc. Thanks!

Art Science Web

11/30/2012 05:23 pm

One of our clients saw image impression drop off of -25% on the 19th, query impressions remained the same. I believe if you are a content/photo heavy site, the changes to image search may be part of the issue.

Internet Bus Blogger

11/30/2012 05:35 pm

Looking back at Mozcast there was that huge bump on Nov 19th as well. wonder what that was then?

Patrick Wagner

11/30/2012 05:55 pm

I like calling it "UFO" - I will have to use that - thanks for sharing


11/30/2012 06:19 pm

And boom goes the dynamite.


11/30/2012 10:39 pm

wow, only 0.8%. but soon google will need money again and new panda/penguin takes away again ~3% of good sites for greedy pleasure of google

Admond Rays

12/01/2012 06:44 am

I don't find any solid reason why so many updates one by one in a couple of months. The panda updated on 5th of Nov 2012 brought me great news. The latest update took my keywords down. So what should I understand now: They are just trying to fixing things but not really on right track and things going wrong that's why they need second update in couple of weeks. Because if my website was not enough compatible to Google Guidelines then it must not be ranked after being stuck with so many updates. Or they are just making trying to fix their own made problems that ruining the small business.


12/01/2012 02:37 pm

i know only one very very solid reason. google need more money and more stress and depression for webmasters. Because them not want to share money with us and waiting when we disallow googlebot and will orientate to bing and live normal life in peace.

Randy Guzman

12/02/2012 04:59 am

Cheers for the new update

Ngan Tengyuen

12/02/2012 06:44 pm

I like Google Panda 22 :)


12/03/2012 03:17 am

The latest update had minimal impact on English-language pages, hence the lack of major announcements and such.

Ryan Ridgway

12/03/2012 11:43 am

Maybe Google is just doing testing slowly and with many variables to ensure they can find the best combination to please search-consumers, please advertisers, and fill their pockets at the same time. It would make sense to me that MANY variables would need to be tested to achieve this. Very similar to beginners in aff. marketing. You don't just throw an advertisement up and "hope it does well" ... a successful campaign is often comprised of 10,20,100 different ad variations to get it just right. Maybe Google is attempting to "get it just right" - my 2 cents


12/04/2012 09:21 am

google is removing quality sites on the name of these frequent updates because better search equals less clicks on ads.

nifty tips

12/04/2012 09:24 am

google is removing quality sites on the name of these frequent updates because better search equals less clicks on google ads...i think so...


12/04/2012 09:48 pm

Panda #22 was as even bigger boast in traffic overall than #21 - with these two updates our main blogs have increased traffic by around 180%. Amazing to see if it holds. In 2008 we decided to write only longer posts and completely avoid ALL linking and promotion, and that included NO social media - just write. I don't agree that only crappy sites are winning now. There is always a mix of crap results with good results no matter where Google is in their fad of the day. I remember telling webmasters in forums that we needed to publish detailed content and THAT only. 95% of users told me I was completely moronic and that my purity idea was deeply flawed. I really believe linking unnaturally is a recipe for disaster, and I think lately I am starting to see more believers.

Seriously Spain

12/05/2012 04:13 am

I do the same on all the sites I run and, so far, Panda has had little impact. I think the key to being happy with your sites and with Google is just to write for pleasure and, if the money comes in too that's a bonus. Sort of like, "Do what you love and the money will follow" :)


12/07/2012 03:11 am

we are the same. I don't think the stability of my raffic will last longer but because of this update, it was decreased by more than 50 percent...from 11,000+ traffic and i have only 5000+..what a shame google...


12/31/2012 10:33 am

Google Panda update going on after some periods but i never feel fear because i always follow the instruction and never panda to unhappy with me. Sure.. Algorithm can not hit you until you did something wrong or theft.

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