Matt Cutts: Google's Hummingbird Algorithm Affects 90% Of Searches

Dec 23, 2013 • 8:57 am | comments (23) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google HummingbirdI keep coming back to this episode 227 from TWiG and in the video, Matt Cutts talked about the Hummingbird algorithm at exactly one hour and twenty minutes into the video. He spent maybe a minute or so talking about it.

Matt Cutts said that the Hummingbird algorithm actually effects 90% of all searches but he said only to a small degree. So while Panda may have impacted 10% or so and Penguin closer to 3% or so, Hummingbird impacted 90%. But Matt Cutts said only to a small degree where users should not notice.

Here is the snippet of what Matt Cutts said:

Hummingbird effects 90% of all searches but usually to a small degree because we are saying, this particular document isn't really about what the user is searching for.

I know Google has told us searchers and SEOs should not have noticed any impact to rankings and traffic based on this algorithm update. But we suspected it may have impacted some.

With such a large footprint, 90%, it had to on some degree.

Forum discussion at Google+.

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12/23/2013 02:10 pm

After one month of hard working, My new website coming in ranking and it is very proud to me. My previous website was badly hit by panda, penguin and hummingbird, so I create new one and now I don't want to play with these all Google pets.

Alexander Hemedinger

12/23/2013 02:23 pm

Well if your trying to rank anything in Google, you will always play with the pets whether you like it or not. ;)

Gregory Smith

12/23/2013 02:31 pm

You're such a wise man!

Gregory Smith

12/23/2013 02:31 pm

Play but don't feed!

Prashant Verma

12/23/2013 03:54 pm

great quote..Play but don't feed!


12/23/2013 04:54 pm

Watch your links closely. Link bombing is the new tool used by black hats to rank their sites by triggering penalties on others. Negative seo may be the big story of 2014.


12/23/2013 05:56 pm

Yes I played to much with those all and Google gave me penalty. Actually that was my fault, but with my new site I am concentrating on all corners, from quality content to SEO and backlinks to social networking. It will take time but atleast my site will in safe mode.

Pig Cutts

12/23/2013 08:08 pm

Matt Cutts, funny. He looks like a pig, after all that crap with walking and fitbit. Oh, the comment is off-topic because it's obvious to anyone that Google is rigged and Matt's fat liar.

Platorus Findixor

12/24/2013 12:03 am

A lot of people in America put on weight because they eat too many milk products and drink too much sugar in their drinks. Look at Asians .. most of them don't put on weight until they go to the USA and change their eating habits. Kids can eat and drink all this crap but when we grow up we have to change our ways. I recommend Matt quit eating stuff with cheese in it. Quit the ice cream, drink black coffee instead of latte. If that does not work, then find out what is screwing with your bowels and metabolism (experiment with the kind of food you eat by changing it often) because you are what you eat. You will eventually discover what is causing the problem if you stick with the testing. When you change your diet you are going to feel odd for a while but don't give up because your body will adjust. In the same way, don't believe all the crap that Google is feeding us with. Try your own experiments on different sites to see what is working and what is not (this takes a lot of time) and when you find out how google is working, don't tell anyone - especially Google.. because they will change the algorithm again if they know that you KNOW what they want.

Patti Paz

12/24/2013 12:36 pm

90% of the websites are effected! REALLY!!! Has ANYONE stopped to think about the significance of any action effecting 90% of the websites - Good or Bad!! How in the world, so to write, can we operate in an environment where one guy can take action that effects 90% of the websites. When on WHEN, will we ALL go to our window and shout, 'I'M MAD AS HELL, AND I'M NOT GOING TO TAKE IT ANYMORE'??? Soon, I hope.

Gracious Store

12/24/2013 11:28 pm

How can the hummingbird algorithm affect up to 90% of searches and users will not notice any change? Is Matt Cutts being honest?

Matt's Father

12/25/2013 12:09 pm

I would like to chime in and say that Matt is just a faggot. Every time he says there's update the its a BIG BIG lie. Remember, December 17th, 2013, he said there was no update but in actual it was penguin refresh. Hes just a fag with a lies. To Matt CUTT, SPAM still working and do whatever best you can ;-)

Jitendra Vaswani

12/26/2013 05:13 am

Play safely with Google Pets they are very dangerous. They can sniff spam easily.

Jitendra Vaswani

12/26/2013 05:13 am

Yeah prashant quote is pretty great

Jitendra Vaswani

12/26/2013 05:13 am

Nice one :P

Alexander Hemedinger

12/26/2013 02:45 pm


William Rock

12/28/2013 07:47 am

NOT SURE why everyone is getting so bent out of SHAPE, what does your Traffic Analytics Look like and did you get HIT would be more the QUESTION vs. just BLASTING out about Matt Cutts at Google... In the early days Google NEVER SPOKE to Webmasters, until about 2004 when he announced he was GoogleGuy on WebmasterWorld Forums ... He has also Predicting that one DAY they would CATCH up and the Algorithm could make practical decisions on how to display the content to a USER. So ASK Yourself this, WHAT is DIFFERENT about your Product vs. the other guy down the Street or another Search Click Away. Why Should I BUY from U


01/31/2014 12:20 pm

I'd rather be a 'faggot' than a moron.


02/11/2014 11:50 am

Hummingbird effect of 90%. But Matt Cutts said only to a small degree, where users should not notice.well Matt Cutts always right and say things to the point. Best educational apps

Rachel Cahrlie

02/28/2014 11:43 am

After Hummingbird update I have been observing that for my local Car Parking website,all the targeted keywords have fallen and keyword ranking is fluctuating every day!! Can any one suggest me how can i improve my website?

Michael LaHatte

03/01/2014 03:47 am

I'm curious as to when we will start seeing the impact of non-mobile (non-responsive) websites dropping in rank on mobile search...

Spook SEO

03/31/2014 04:41 am

Like he said, it affects websites in small degree, so as long as we don't do anything unethical I don't think we have anything to worry about

AuroIN India AuroIN LLC

03/31/2014 09:35 am

Like as always it comes and disturb the all SEO companies, search criteria and their rankings. Regards AuroIN

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