Google: Is Amazon Spamming Google With Footer Links?

Dec 23, 2013 • 8:44 am | comments (43) by | Filed Under Google Search Engine Optimization

Amazon LogoRemember, the warning from Google's Matt Cutts on linking too many sites together using footer links and keyword rich anchor text?

Former Cre8asite moderator, posted in Cre8asite Forums that this is exactly what Amazon does. He said, yes, Amazon deploys a "Massive, Insane Crosslinking Scheme." Well, at least based on how Google's Matt Cutts makes it feel.

Where? Right on their home page:

Amazon Footer Links

Oh, maybe Amazon nofollows the links? Nope.

amazon footer links

The thing is, the anchor text for all the links are incredibly keyword rich. Here are some examples:

  • - Everything - But The Baby
  • - Books For Children Of All Ages
  • DPReview - Digital Photography

Those are just a few, as you can see.

EGOL asks, "So, I wonder how Matt would have answered the question if the person was asking about fifty followed links in his footer was J. Bezos?"

I bet he would say, Google knows about them and doesn't count them?

Forum discussion at Cre8asite Forums.

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