Google AdWords Bid To Call: Cost-Per-Phone (CPP)

Oct 25, 2011 • 9:22 am | comments (6) by twitter Google+ | Filed Under Google AdWords

Google AdWords Bid To Call: Cost-Per-Phone (CPP)Google has announced a new option to bid differently for phone calls versus clicks to your web site with Bid To Call charged on a cost-per-phone call (CPP) basis.

So if you are willing to pay $5 for a phone call but only $1 for a click to your web site, you can now specify so.

The ad position for these are are based on the quality score and CPP price. The algorithm is Ad rank = (max CPC bid x click quality score) + (max CPP x phone call quality score).

How do you set this up?

You need to select the option to use a Google forwarding number when you set up Call Extensions. Then you must enter a Max CPP bid in order to activate bid-per-call.

Google AdWords Bid To Call Console - click for full size

Then when someone sees your ad and calls you, Google will charge you the CPP price:

Google AdWords Bid To Call

For more on Click To Call, see this page and this help document.

Forum discussion at WebmasterWorld.

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SEO services UK

10/25/2011 06:29 pm

That's New one i like it may be interesting to see how much business can be generated with this 


10/25/2011 07:35 pm

so now a customer has a new number for our company. what happens when they call back 2 weeks later to the same number they grabbed off of this ad?


10/25/2011 11:28 pm

I am with you on this one. Also, for competition phoning too just to rake up your ad-words even more...

Jahangir Saghani

10/26/2011 06:06 am

Offcourse the extension number or Google forwarding number you got after setup, will be dead once you stop this service to run for you! Customers are not getting your real business number, the call will made on Google's forwarding number :)

10/26/2011 01:37 pm

Hm. interesting, but i don`t think that it wiil be very useful for me.


10/28/2011 07:42 am

great news. could be very useful to all of us

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