Google Adwords Call Extensions Opens Up At $1 Per Call

Jul 21, 2011 - 8:59 am 4 by
Filed Under Google Ads

The Google AdWords Blog announced they have released the call metrics, aka phone extensions to all US and Canada advertisers. It has been in beta since 2010 and has resulted in over 5 million calls, averaging six minutes long.

Each time someone calls a phone number it would cost the advertiser $1 US. These are for calls triggered by a searcher seeing your ad on a desktop, notebook or tablet computer. If they call from their mobile searches, the cost is a CPC price.

AdWords Phone Extensions

Will it remain one dollar? No. Google said, "in a future release, we plan to incorporate calls into Ad Rank calculations, which determine an ad's position and cost per click. At that time, you'll be able to influence your ad position by specifying a bid per call greater than $1.00 USD. This will parallel the way that clickthrough rate (CTR) and max CPC bids can influence Ad Rank today."

Here are the core changes announced the other day:

(1) More detailed reporting

(2) New pricing, i.e. $1 per call

(3) Call Extensions replace Phone Extensions

Here is a screen shot of the Call Extensions under the ad screen.

click for full size

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 15, 2025

Sep 15, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Reporting Change Since 100 Results Broke

Sep 15, 2025 - 7:51 am
Bing Search

Bing Places Update Coming Soon: Navigation, Experience & More

Sep 15, 2025 - 7:41 am
Google Search Engine Optimization

PSA: Most Third Party Google Search Tracking Tools Are Broken

Sep 15, 2025 - 7:31 am
Search Engine Optimization

Structured Data Does Not Help With Visibility In AI Search

Sep 15, 2025 - 7:21 am
Google News

FTC Investigating Google Over Ad Pricing & Terms On Websites

Sep 15, 2025 - 7:11 am
 
Previous Story: Goodbye Google Labs