Google AdWords MCC Scripts

May 7, 2014 • 8:19 am | comments (3) by twitter Google+ | Filed Under Google AdWords

Google AdWords APIGoogle announced a powerful way for developers or tech savvy advertisers to save time when managing their AdWords accounts through MCC Scripts.

Google has now made MCC Scripts available to all advertisers. MCC Scripts is a way to manage your AdWords accounts at scale through JavaScript code.

For example, you can make cross-account changes, create customized reports, and even pull in data from your Google Spreadsheets, saving you time and helping you act quickly across multiple accounts.

Here are some ways to use it:

  • High quality cross-account reports: Generate well-formatted custom reports in HTML, PDF ( or Google Spreadsheets for all of your client accounts. You can save these reports to Google Drive, to an external server, or include them as an email attachment.
  • Cross-account optimization: Analyze performance and adjust bids in all of your client accounts at scale.
  • Troubleshooting and maintenance tools: Scan your client accounts for potential issues like paused campaigns, broken URLs (, capped budgets, or conflicting negative keywords, for a few examples.

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Forum discussion at Google+.

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05/07/2014 12:33 pm

MCC and Adwords scripts should come with a disclaimer: Don't attempt unless you're a mid weight programmer! The documentation is incomplete, and you need to reverse engineer their code examples.

Charu Rastogi

05/08/2014 05:30 am

Agree with dsottimano...

Kate Hudson

05/09/2014 07:42 am

Yes it was a nice update by google.

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