Google AdWords MCC Scripts

May 7, 2014 • 8:19 am | comments (3) by | Filed Under Google Ads (AdWords)

Google AdWords APIGoogle announced a powerful way for developers or tech savvy advertisers to save time when managing their AdWords accounts through MCC Scripts.

Google has now made MCC Scripts available to all advertisers. MCC Scripts is a way to manage your AdWords accounts at scale through JavaScript code.

For example, you can make cross-account changes, create customized reports, and even pull in data from your Google Spreadsheets, saving you time and helping you act quickly across multiple accounts.

Here are some ways to use it:

  • High quality cross-account reports: Generate well-formatted custom reports in HTML, PDF ( or Google Spreadsheets for all of your client accounts. You can save these reports to Google Drive, to an external server, or include them as an email attachment.
  • Cross-account optimization: Analyze performance and adjust bids in all of your client accounts at scale.
  • Troubleshooting and maintenance tools: Scan your client accounts for potential issues like paused campaigns, broken URLs (, capped budgets, or conflicting negative keywords, for a few examples.

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Forum discussion at Google+.

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