A WebmasterWorld thread has one AdWords advertiser sharing his experience going through the decision making process of allowing a Google employee to set up a new AdWords campaign for free and see how it goes.
The outcome was that he decided to see what the AdWords representative can do. Let it run for a bit and see the results compared to what he could do himself.
Six weeks later, the results seem pretty impressive.
- Clicks - up 23%
- CTR -up 103%
- Avg. CPC - down 13%
So clicks are up, CPC prices are down - that seems great! Well, doesn't it?
As moderator, buckworks, asked - how are conversions?
I'd assume those are doing well also, but I am waiting for the post to be updated. If conversions are the same or better, then this advertiser won big time by using the right Google AdWords representative.
Is it always worth a shot? That depends on the complexity of your business model.
Forum discussion at WebmasterWorld.