Should You Let Google Build Your AdWords Campaigns?

Aug 3, 2012 • 8:17 am | comments (5) by twitter Google+ | Filed Under Google AdWords
 

Google AdWords LogoA WebmasterWorld thread has one AdWords advertiser sharing his experience going through the decision making process of allowing a Google employee to set up a new AdWords campaign for free and see how it goes.

The outcome was that he decided to see what the AdWords representative can do. Let it run for a bit and see the results compared to what he could do himself.

Six weeks later, the results seem pretty impressive.

  • Clicks - up 23%
  • CTR -up 103%
  • Avg. CPC - down 13%

So clicks are up, CPC prices are down - that seems great! Well, doesn't it?

As moderator, buckworks, asked - how are conversions?

I'd assume those are doing well also, but I am waiting for the post to be updated. If conversions are the same or better, then this advertiser won big time by using the right Google AdWords representative.

Is it always worth a shot? That depends on the complexity of your business model.

Forum discussion at WebmasterWorld.

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Comments:

Bart van Duinkerken

08/03/2012 12:36 pm

I have seen a few accounts/campaigns that were build by Google representatives. I saw pretty good results like mentioned above. The only problem was the conversions stayed away. They also did not import conversions into AdWords from analytics.

Mike

08/03/2012 04:45 pm

I accepted their offer a few years ago of expanding an existing campaign, the only thing it expanded was the size of my monthly invoice. Still, was a long time ago, perhaps I was just unlucky.

Webstats Art

08/04/2012 07:37 am

How does anyone know a click is ever valid using adwords?

Bazinga! Web Design

08/06/2012 03:15 pm

Also, our spend thus far is UP 5% (against the budget) but, as I mentioned, Clicks are UP 23% & Avg. CPC is DOWN 14%. So, I'll take that for now and watch the Bounce Rate in GA.

Shreyansh Modi

08/08/2012 06:54 am

I am not very sure if they'll "Optimize" our account for us or themselves :D

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