Should You Let Google Build Your AdWords Campaigns?

Aug 3, 2012 - 8:17 am 5 by
Filed Under Google Ads

Google AdWords LogoA WebmasterWorld thread has one AdWords advertiser sharing his experience going through the decision making process of allowing a Google employee to set up a new AdWords campaign for free and see how it goes.

The outcome was that he decided to see what the AdWords representative can do. Let it run for a bit and see the results compared to what he could do himself.

Six weeks later, the results seem pretty impressive.

  • Clicks - up 23%
  • CTR -up 103%
  • Avg. CPC - down 13%

So clicks are up, CPC prices are down - that seems great! Well, doesn't it?

As moderator, buckworks, asked - how are conversions?

I'd assume those are doing well also, but I am waiting for the post to be updated. If conversions are the same or better, then this advertiser won big time by using the right Google AdWords representative.

Is it always worth a shot? That depends on the complexity of your business model.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Did Negative SEO Beat SEOmoz?