Google announced they have launched a new product extension for Google AdWords named seller extension rating.
You can see the feature show up in the live search results if you are English-language searchers, searching on Google.com. Not only that, it will only show if the merchant has 30 or more ratings and the ratings average higher than 3 stars, i.e. 4 or higher rating.
Try a search for [ipod touch] and you will see it come up at the top and on the right:
Forum discussion at WebmasterWorld.


Comments:
Marc
11/09/2010 07:08 pm
I asked myself how to get the reviews into google adwords and all I could find is ekomi, www.ekomi.co.uk these guys pretend having a direct interface to google in order to upload reviews. Is this true?