Video: Google's Matt Cutts On May Day Update

May 30, 2010 • 2:39 pm | comments (11) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

I thought my fourth post on the Google May Day update would be it for the month of May, but I was wrong. In my fifth post on May Day in May 2010, Matt Cutts has released a video on what is going on in this "May Day update."

In summary:

  • April 28th - May 3rd is when it happened
  • Algorithmic change
  • Impacts long tail searches more than short tail searches
  • It is "deliberate" and will be sticking around
  • Quality change
  • No relation to Caffeine but Caffeine is "proceeding to pace"
  • No human manipulation
  • This is not temporary
  • If you are impacted, assess your site for quality

Here is the detailed video from Google's Matt Cutts:

Matt also now has his hair back.

Forum discussion at WebmasterWorld and Sphinn.

Previous story: Video Recap of Weekly Search Buzz :: May 28, 2010


Jaan Kanellis

05/30/2010 06:50 pm

Nice to hear confirmation that is happened, but I was hoping (expecting) to hear more on why the change was made and the exact types of sites affected. Seems like e-commerce and deep directory types sites were hit the hardest.


05/30/2010 08:50 pm

Thanks Matt for keeping us up do date on what's happening!

No Name

05/30/2010 09:34 pm

So did he actually say anything there about what is happening or did I miss it? How does the change affect long tail? Are Google penalising sites searching for the long tail traffic in favour of the big more generic sites?

Barry Schwartz

05/31/2010 01:03 am

It's not necessarily a penalty. What it appears to be is... Sites that may not have been "high quality" always tended to rank well for "long tail keywords," even without being high quality. Now, many of those sites that Google deems as "low quality" no longer rank well for those long tail keywords. Does that make sense?


05/31/2010 02:05 am

yeah that is good and can give me so many help to finish my work and let me know about that .

colin mcdermott

05/31/2010 10:53 am

No 'U' turning in Google says 'The Cutts-meister'. The kind of statement invariably put out ... just before a 'U' turn: surely not?

Whitney Segura

05/31/2010 06:51 pm

Thanks Matt, I am glad that Google is cleaning up the SERPs, it's long overdue and as a webmaster I am very pleased to see it happening. Keep up the good work, :)


06/01/2010 07:51 am

Good to know.

No Name

06/14/2010 07:32 pm

Thanks Matt for posting this video. I've always believed that long tail keywords are the best way to go. Quality over quantity. Just my 2 cents.


10/17/2010 01:10 am

I really liked the new changes. Now the average time spent during a search session is reduced by focusing on long tail keywords which help users get more relevant results.

No Name

10/23/2010 01:27 pm

This is a little hard to parse from MC. Very corporate-sounding. Barry, thanks for explaining. I don't suppose anyone has done tests since the spring to figure out more exactly what is causing the ranking success / failure?

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