A Catalyst Group study showed that searchers mostly liked Bing's search interface and results over Google, but would not leave Google because they were familiar with it. TechCrunch covered this study first, where the key findings included:
- Most searchers liked Bing's design and organization layout over Google
- Users felt Bing and Google were equal in returning relevant results, despite the layouts
- Most searchers would continue to use Google, even though they liked Bing better
Here is the chart people are showing:
Here is the full PDF of the study:
Catalyst Group Bing V. Google Usability Study -
Forum discussion at DigitalPoint Forums.
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rustybrick in Microsoft MSN Search at June 29, 2009 8:44 AM
Comments (2)


Comments
Am I the only one that has found Bing search results to be complete crap?
Posted by John at June 29, 2009 12:41