Report: Searchers Like Bing Better But Won't Leave Google

Jun 29, 2009 • 8:44 am | comments (2) by twitter Google+ | Filed Under Bing Search
 

A Catalyst Group study showed that searchers mostly liked Bing's search interface and results over Google, but would not leave Google because they were familiar with it. TechCrunch covered this study first, where the key findings included:

  • Most searchers liked Bing's design and organization layout over Google
  • Users felt Bing and Google were equal in returning relevant results, despite the layouts
  • Most searchers would continue to use Google, even though they liked Bing better

Here is the chart people are showing:

bing vs google

Here is the full PDF of the study:


Catalyst Group Bing V. Google Usability Study -

Forum discussion at DigitalPoint Forums.

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Comments:

John

06/29/2009 04:41 pm

Am I the only one that has found Bing search results to be complete crap?

Kalman

07/01/2009 09:48 am

12 users were involved in this "study". What kind of sample group is that? This "study" means nothing at all!

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