Google's Search Wiki & Universal Results Pushing Searchers To Page Two?

Jun 29, 2009 - 8:34 am 2 by
Filed Under Google

There is an interesting conversation taking place at WebmasterWorld on the topic of page one results versus page two results. Senior member, Whitey, asks the question, should webmasters begin preparing their sites to rank well on page two over page one?

Why would anyone want to do this? Well, some webmasters are suggesting that the first page results are cluttered and polluted with universal results, including videos, news, local and so on. They think that in many cases, people will begin hitting the page two button and get results from that page.

Personally, if people are clicking over to page two, I am sure Google would be aware of that and pull many of the universal results off page one. The last thing Google wants is to make their searchers click over to page two, even though that means more air time on Google's servers (which means more ads). The reason is, searchers will become frustrated and switch to a competitor, such as Bing. ;-)

I suspect Google has noticed that searchers are clicking over to page two less often now. But I can be wrong and if I am, should you start thinking about page two optimization? Or no point in that?

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google Scams Getting Worse