Baidu to Become Domain Registrar, Just Like Google?

Jan 18, 2008 • 7:28 am | comments (2) by twitter Google+ | Filed Under Other Search Engines

Baidu, the Google of China, reportedly has received approval from the China Internet Network Information Center (CNNIC) to become a domain name registrar. Why do we care?

Remember when Google became a domain registrar in January 2005? We, SEOs, did not stop worrying about if Google would use that data in their search algorithms. Most SEOs believe, without a doubt, Google uses some whois data, data that is easily provided to them, in their algorithms.

This week we reported that Google resets link data for expired domains. We have reported several times how Google might use whois data in part of their algorithm:

So yes, a search engine becoming a registrar is important. If you optimize for the Chinese market, then Baidu is important.

Will Baidu become a registrar to register domains internally, for others as a portal or use it for search algorithmic purposes?

Forum discussion at WebmasterWorld.

Previous story: Yahoo Search January 2008 Update


Eric Lander

01/18/2008 01:41 pm

While it's important if you're optimizing Chinese sites, I still haven't found the availability of WHOIS data to be problematic with Google. For me, this story simply helps to prove how legit Baidu is in the International space... All this time we've been waiting for Google to have major competitors on our own shores here in the US. Would it be that far fetched to see Baidu spread it's coverage a bit?

Barry Schwartz

01/18/2008 01:50 pm

"spread it's coverage a bit" --- I doubt they will come to the States any time soon. But "spread it's coverage a bit" in becoming a domain registrar in China and allow Chinese business register domains directly at baidu? Maybe....

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