Image Links, "The Next Best Thing" to Text Links

Jan 18, 2008 • 7:51 am | comments (4) by | Filed Under Link Building Tips & SEO

A short WebmasterWorld thread asks if links from logos or images give off any link popularity amongst the search engines.

WebmasterWorld Link Development moderator, pageoneresults, replies that although text links are preferred, "you are getting the next best thing which is an image link." But how do you get the most out of your image links?

  • Make sure the image has an ALT attribute (alternative text)
  • Can't hurt to try adding a TITLE attribute (i.e. title="") to the link part of the code around the image
  • Surrounding text around the image can play a factor in describing the value of the link of that image
  • The link URL may also play a small factor in determining relevancy

I wanted to get some opinion on text links versus image links from you. I am sure you all prefer text links over image links but in your opinion, how much do you think an image link is worth relative to a text link? Honestly, I am not even sure if that question make sense. I'll rephrase and try to do your best to complete the poll below.

An image link is worth what percentage less than a text link? I.e. Image link A in the same location text link A is valued at 45% the weight of text link A.

Forum discussion at WebmasterWorld.

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