The "Google Certified Domain Change" Proposal

Apr 24, 2006 - 7:45 am 1 by

A couple weeks ago, I wrote about Changing Domain Name Ownership Whois Information & Google Search Ranking Impact, and also was asked to post something on it at the SEW Blog. What happens when a company changes ownership and the domain name information must change or the company must buy a new domain. What happens to the site's rankings? That is the concern. Google did not want to comment so we are currently left with nothing.

A new thread at WebmasterWorld is named "Google Certified Domain Change" - just an idea. Tedster, WebmasterWorld Administrator, asked Matt Cutts at last weeks PubCon, about the idea.

Google create some kind of "certified domain change" service -- so that companies who really must rebrand, or who purchase a more desirable domain name for some other reason, have some recourse with Google other than getting buried in the SERPs and taking a financial hit.

This is not something that rarely happens. Companies rebrand often. I would love for this thread to grow and get feedback on it. I personally like this proposal.

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles


Google Grayed Out Its Logo On Memorial Day Again

May 27, 2024 - 6:02 am
Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Previous Story:'s CEO, Steve Berkowitz Heads Over to Microsoft, MSN Search