Search Pulse 2: Google News Archive, Sitelinks, AdWords Preview, Sullivan PubCon, ChaCha & More...

Sep 13, 2006 • 12:21 am | comments (1) by twitter Google+ | Filed Under Search Pulse Podcast
 

the-pulse-icon.jpgThe second edition of the Search Pulse has now been archived. In this show we covered a slew of topics from last week. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file here, hope you enjoy it, it was much fun.

Topics we covered:

  1. Google News Archive Search - Search Our History
  2. Google Names Web Categories "Sitelinks"
  3. Preview Your Google AdWords Ads Here & There
  4. Danny Sullivan to Keynote at WebmasterWorld's PubCon Vegas
  5. Microsoft Behavioral Targeting :: Where Is It?
  6. Is The Yahoo! Directory Worth The Money?
  7. AdWords Statistics Mixing the Search & Content Network
  8. ChaCha's Human Guided Search
  9. Yahoo! Shows Different Site's Title & Description For Google.com
  10. Google's Site Operator Shows Sites Off Domain
  11. How Do Search Engines Treat Accented Words & Characters

The topics we did not get to, include;

  1. Google Makes Minor Changes to AdWords CPC Pricing
  2. Local Search Paid Search Revenue To Nearly Double
  3. Organic Listings: The Basis for a Sound Business Model?
  4. WebmasterWorld Mod's LocalLaunch Acquired
  5. Adam Lasnik of Google Tells SEOs Not to Attend His SEO Seminar
  6. Some Yahoo! Publisher Ads Are Inaccessible
  7. Facebook Signs Deal With Microsoft to Use Ads From MSN Adcenter & Facebook.com Users Riot Over New Features
  8. Scrape Bots Vs. Search Bots :: Fighting the Battle
  9. Google Offers Up Funny AdWords Error Message

All in all, things went smoothly in this show.

The topic list is in order of how I wanted the conversation to go. I felt that these were the most talked about and discussed topics in the search community.

I wanted to again thank Ben and Chris for co-hosting the show with me. We will be live next week, with this weeks search news and debates on Tuesday 5pm (EST).

Past Shows: - September 6, 2006: First Edition of Search Pulse Live: Sullivan Leaves SEW, AdSense Lawsuit, Yahoo Blog Search, Keywords in URLs, New URLs, Navigational Search, Google Apps & More

Previous story: Organic Listings: The Basis for a Sound Business Model?
 

Comments:

chris boggs

09/19/2006 03:42 pm

D'oh just realized that I forgot to post notes last week. Well I am just going to post them all, since we convered most of the topics I prepared for: * Google News Archive Search - Search Our History Interesting. Did a search this morning and looked up my dad’s name, Dixon Boggs. The very first result was his obit from 1992…I clicked through and was forced to purchase it by Was Post. Wash post offers 3.95/article (a little steep I thought but paid it). Was 10.95 for 4 articles over the period of a week, 19.95 for ten over a month, and 29,95 for 30 over 3 months. Other publicatsions seemd to run 2.95 across the board for single copies, and also included options for multiple articles. Charlotte observer page: http://nl.newsbank.com/nl-search/we/Archives?p_action=help&f_help=pricing&p_product=CO&p_theme=realcities2&s_site=charlotte Noticed ancestry.com when I searched my dad’s first/last name (he went by his middle). http://news.google.com/archivesearch?q=%22william+boggs%22&sa=N&start=10 As Gary said, there are plenty of ways to find this information for free. He has personally highly recommended the Philadelphia library card to me, saying the online dBase is excellent. Unfortunate that some people may be “duped” into buying articles when a simply library card will give access to online resources. • Google Names Web Categories "Sitelinks" From Vanessa Fox’s post, she led to the new Google FAQ page At the moment, Sitelinks are completely automated. We're always working to improve our Sitelinks algorithms, and we may incorporate webmaster input in the future. I think they will allow Google Webmaster Tools users to eventually put in requests. In fact, per a fairly small sample of client sites, we have noticed that those that we are using sitemaps/webmastertools for, there has been a greater adoption of sitelinks displayed by google. It seems to be that this is really only showing up for branded terms so far. WebmasterT does point out that the search “astronomy for kids” yields a sitelinks for kidsastronomy.com. Does this mean that they are parsing URLs and using semantic matches as well? I think this is possibly a vote for “yes,” although the term “Astronomy for Kids” is found often enough on the site and in hosted media titles that G may just be confused and feel that this is their brand name. If the site has been properly structured, as G points out, the sitelinks will appear. Some notable ones that have them: http://www.google.com/search?hl=en&lr=&rls=GGLJ%2CGGLJ%3A2006-33%2CGGLJ%3Aen&q=northwest+airlines http://www.google.com/search?hl=en&lr=&rls=GGLJ%2CGGLJ%3A2006-33%2CGGLJ%3Aen&q=carnival+cruise+lines http://www.google.com/search?hl=en&lr=&rls=GGLJ%2CGGLJ%3A2006-33%2CGGLJ%3Aen&q=franchise+gator http://www.google.com/search?hl=en&lr=&rls=GGLJ%2CGGLJ%3A2006-33%2CGGLJ%3Aen&q=wyeth+pharmaceuticals and of course our parent company http://www.google.com/search?hl=en&lr=&rls=GGLJ%2CGGLJ%3A2006-33%2CGGLJ%3Aen&q=aquantive And notable ones that don’t: http://www.google.com/search?hl=en&lr=&rls=GGLJ%2CGGLJ%3A2006-33%2CGGLJ%3Aen&q=coca+cola (ouch-not even a description) http://www.google.com/search?hl=en&lr=&rls=GGLJ%2CGGLJ%3A2006-33%2CGGLJ%3Aen&q=pepsi+cola (ok they seem to be almost even in this battle) http://www.google.com/search?hl=en&lr=&rls=GGLJ%2CGGLJ%3A2006-33%2CGGLJ%3Aen&q=proctor+and+gamble Analysis of these and other sites will lead to clues as to how to rank for them. I do not feel that they will ever be able to use these beyond brand searches. * Preview Your Google AdWords Ads Here & There Great tool! It seems as if the organic listings available on the test page match up with those in a “regular” search. In the sample I checked, “seo” the only difference was the addition of local listings as well as Regular: http://www.google.com/search?hl=en&lr=&rls=GGLJ%2CGGLJ%3A2006-33%2CGGLJ%3Aen&q=seo Preview: http://www.google.com/search?adtest=on&hl=en&lr=&q=+seo# Notice also a third listing on the preview and only two on the “regular.” This is a big thing, IMO. #3 may chose to up their bid if they find that it is in fact only 2 that show on the left. Another thing missing from the preview is the stock symbol/price area for SEO (Stora Enso Oyj is a paper and board manufacturer in Europe) * Danny Sullivan to Keynote at WebmasterWorld's PubCon Vegas (added) Great! Now if I can only get on the speaker list I should be able to make it.  Thought it was a funny original title, which Danny uses in his Daggle post. I mentioned in the comments that this was good link baiting, and I think we have actually identified another value of link baiting: to those sites that sell subscription based content and areas like WMW. Even though many links to this will lead people to a page that says the content is for subscribers only, it may lead to more subscribers… * Microsoft Behavioral Targeting :: Where Is It? I have gotten slightly out of the paid game, focusing primarily on seo at AARF, but I was involved in the initial test of AdCenter, and I am involved in the increasing integration of our paid and organic sides at AARF. I still have some legacy personal clients that I get to keep up with changes at the portals with too. ;) IMO, too bad this isn’t being more highly touted as an option for future versions of AdCenter and their upcoming contextual product. According to AdCenter411 at WMW thread, they are testing the idea within adLabs. Have either of you played around in adLabs? * Is The Yahoo! Directory Worth The Money? Yes, yes, yes. I have said this since I first started writing articles on SEO, and I believe Yahoo Directory to be one of the last remaining directories not targeted by Google for crucifixion. (I am wishing that they would crucify DMOZ, but that is another topic). There used to be a couple others that I touted regularly to clients: business.com was mistakenly using no-follows and diluting the strength of the links, which caused an uproar. They have changed this back, last I checked. Re: The Andy Hagans post: the origin of that post, it seems, is a strong vote for the value of the Yahoo Directory in a Threadwatch post about business.com’s comments, by Andy Hagans, who claimed at this time that the Y directory slightly helps “beat the sandbox.” He actually makes nice point saying that that listing will help you go from zero reported links at G to one, which is a big step. I agree with him in his latest post when he says that if G mentions it as a possible link building resource…go for it! http://www.threadwatch.org/node/7612#comment-42592 * AdWords Statistics Mixing the Search & Content Network (added) I have seen this happen on a few accounts over the past year or so. Occasionally there are impressions listed in the “Total: Content targeting” Row of the reports. In some cases, especially if zero click-throughs resulted, I simply remove this from reports deliverable to my (personal) clients. This may seem “shady,” but it’s the way I have gotten out of any headaches, especially from clients that wonder why these show up without contextual being turned on. Unfoirtunately, Google is forcing my hand on this one…haha blame my evildoings on Google…always works. * ChaCha's Human Guided Search (moved up) Not using it, but the thread has picked back up today thanks to a more through analysis of the results by Phil, he brings up a couple of very valid points. First, the search will be tainted, even if just slightly for some terms. For example, what if you search for the term “birth control” and a devout pro-lifer is on the other end? Good luck. Also, he mentioned that there is potential for abuse. DMOZ editors have allegedly been paid in the past to include listings…why couldn’t ChaCha do this? Points to think about, but in my opinion this is overall a pretty good tool for some demographics which may feel incapable of searching like us search Jedis do. * Yahoo! Shows Different Site's Title & Description For Google.com This one is weird, and a bit beyond my ability to determine the factors at play. I would think that it’s possible that someone is “messing with the system,” and now is no longer able to. * Google's Site Operator Shows Sites Off Domain (added, see comments) Same as last topic…this was probably just a blip. Old MC was of course on hand to save the day, as usual. * How Do Search Engines Treat Accented Words & Characters Interesting topic. Without doing much research, I would tend to agree with the comment that the differences in ranking for with/sans accent is primarily due to inbound links. I would think that they are considered semantic equivalents in all other content analysis by the algos. * Google Makes Minor Changes to AdWords CPC Pricing WMW member “Green grass” writes “AWA writes "Yes, we've made a minor change " CPC Rates up between 15 to 20% across the board for me. How is this change minor? To me this is a shady thing they have done. Obviously, they have targeted people with thousands of keywords, perhaps hoping for them to cull their lists to a more manageable size? There is definite frustration, deservedly so in my opinion.

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