Local Search Paid Search Revenue To Nearly Double

The local paid search industry is expected to double in a year, according to a MediaPost report on a Borrell Associates study.

Paid local search is expected to remain the fastest-growing ad category, nearly doubling to $1.8 billion and accounting for almost a quarter of local online ad spending.

So where will the money go? Online Yellow Pages? Major Search Engines (Google Local, Yahoo Local, MSN Local, Ask Local)? Local Search Engines (TrueLocal, LocalLaunch, etc)?

Also where are the ad dollars coming from?

A WebmasterWorld member said;

My spending on local advertising has migrated from traditional print sources to the web.

Forum discussion at WebmasterWorld.