Yahoo Search Filled With Search Ads

Jan 2, 2018 - 7:44 am 6 by

Yahoo

If you visit Yahoo and do a search at their web site, you will see that to get to the organic listings, you are going to have to scroll and scroll and scroll. It reminds me of when Ask.com gave up on search and they pretty much filled up their search results with ads at the top and at the bottom they put some organic results.

Same with Yahoo, you get five search ads at the top and then some organic listings under it. Of course, you also have ads on the right side of the page. You can search for almost anything on Yahoo Search and get these ads. Search for [flowers], [laptops], [SEO] or whatever and you get five ads.

Here is a screen shot of what is on the visible screen, at least mine, and I have a pretty big screen:

Yahoo Search Ads

Yes, just ads.

Here is a full page screen shot where you can see the whole page, click on it to enlarge:

click for full size

Glenn Gabe posted about this on Twitter and wrote "OK, I haven't been to Yahoo for a while. Just tested some searches... and then had to test a few times to make sure. Yep, they are adding *5* ads above the organic listings + no ad labels. Then shopping ads on the right + right sidebar ads. Holy cow. It's Adhoo, not Yahoo."

Indeed.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
Google

Google Search Mini Game Encourages Searchers To Search More

Sep 2, 2025 - 7:11 am
 
Previous Story: Ross Hudgens - The Search Community Honors You