Yahoo Now Default Search Provider In Firefox

Nov 20, 2014 • 7:46 am | comments (12) by | Filed Under Yahoo Search Engine & Yahoo SEO

Firefox & Yahoo LogoYahoo and Mozilla announced last night that they have formed a partnership where Yahoo will become the default search provider in the US on their popular Firefox browser. This is big news for Yahoo.

Yahoo's CEO, Marissa Mayer, said:

Today, I’m thrilled to announce that we’ve entered into a five-year partnership with Mozilla to make Yahoo the default search experience on Firefox across mobile and desktop. Mozilla is an inspirational industry leader who puts users first and focuses on building forward-leaning, compelling experiences. This is the most significant partnership for Yahoo in five years and we’re so proud that Mozilla has chosen us as their long-term partner in search.

Part of this deal means that Yahoo will have a customized search interface for Firefox users. Yahoo said this provides a "clean, modern, and immersive search experience that will launch first to Firefox’s U.S. users in December and then to all Yahoo users in early 2015."

Here is how it looks:

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Mozilla has a lot more on their new partners, including country specific ones like Yandex, Baidu and others on their blog.

I love Matt Cutts on this:

Forum discussion at WebmasterWorld.

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